Jason Emery and Business Partner Acquire Remaining Shares of Toddy Gear Inc.

Toddy Gear, Bolingbrook, IL, a supplier of tech-focused and lifestyle promotional products, is undergoing a significant transition as Jason Emery, the current company president and business partner of Todd Gabel, acquires the remaining shares of the company in collaboration with a new business partner, Isaac Delgado. The acquisition marks a new era for Toddy Gear,…

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Keeping Up on Business Casual Apparel Trends

While scratchy, stiff styles are out, business casual apparel is still in existence — it just feels different. The better question is, do you offer these new styles to your customers looking for comfortable, stylish, professional branded gear?

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Smoothie King Used ChatGPT to Print a Promotional Romance Novel

While many people are still trying to figure out exactly how cryptocurrencies and NFT’s work, the debate about the usefulness and ethics of AI technology is ongoing. From a promo perspective, there are, theoretically, plenty of uses for AI in terms of art and content creation, but there aren’t many case studies in that realm…

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Sonic’s Summer Menu Has a Fun Merchandise Tie-In

Sonic, allegedly America’s favorite drive-in restaurant, is prepping fans for summer with a full line of vacation-ready promos. The whole thing is ostensibly a tie-in with a new menu item — the Strawberry Shortcake Snowball Slush Float — but really, it seems more like any other merchandise drop that restaurants have been using as seasonal…

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A Playbook for Video Marketing Wins

The dawn of the music video changed the way musicians marketed themselves. “Video Killed the Radio Star” references aside, it was a revolution in culture. In the years that followed, the internet provided even more opportunities for people to market themselves, their brands, and their products through video. Soon enough, we all had high-definition cameras…

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How to Maximize Your Direct Mail’s Appeal

How creative have you been lately with your direct mail? My favorite way to grab attention is with embellishments. This is a great option for making direct mail stand out like no other marketing channel can. Why do I love them? Well, to start, they engage the sense of touch, which is very powerful. I…

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Drinkware that Drives Sales

There’s something to be said about a water bottle, mug, or tumbler that sees daily use. The term “emotional support water bottle” was coined some time in the last few years, and for good reason. Drinkware helps people get through their days, whether it’s keeping them hydrated or storing their favorite caffeinated beverage. Promotional products…

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