As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Karie Ballway, executive vice president of Cooley Group Inc., Pittsford, New York. Here, she discusses ways to build employee loyalty, shares how she defines success, and hints at an exciting…
Read MoreTechnology has changed the way we talk to each other. In the near future, married couples will tell their kids how they met: On a dating app where they each swiped in the same direction. The rest is history. Aside from the technological aspect of it, though, dating hasn’t changed for most of history. You…
Read MoreAfter fans saw a misprinted T-shirt in the first trailer for FX’s “The Bear,” shirts advertising “The Berf” are already popping up on sites like Redbubble.
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3M announced this week that it has fired group president and chief business and country officer Michael Vale due to “inappropriate personal conduct and violation of company policy.” Vale assumed this position last month having worked at 3M for more than 30 years according to AP. The report states that Vale was terminated last Friday,…
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A creative agency called The Variable is partnering with the Mental Health Association of Forsyth County in Winston-Salem, N.C., to connect with young people through branded apparel that toes the line between irreverent and compassionate. It’s called FreeTherapy, and it uses T-shirts and tote bags with catchy messages and slogans to appeal to Gen Z’s…
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Dr. Pepper and musician Yung Gravy just teamed up for a co-branded merch drop that coincides with a new soda flavor. The release is only three products, but with a good social media rollout, it hits a lot of touchpoints and accomplishes a lot.
Read MoreWhile its competitor Burger King is committing to reusable plastic packaging for menu items, McDonald’s isn’t sure that it’s worth shifting away from paper products. However, some activist shareholders are putting pressure on McDonald’s to make the switch.
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June is Pride Month, a time for celebrating the LGBTQIA+ community that many brands have started integrating into their own marketing schedules. Historically, this meant adding a rainbow motif to traditional designs, but there’s the concern that companies aren’t doing enough to really show support to members of the LGBTQIA+ community. In short, simply adding…
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Starbucks Korea has been a branding powerhouse, with promotional products almost outshining the actual coffee. However, the company is delaying a summer bag promo following detection of formaldehyde in bags released last year.
Read MoreReddit announced that it would cut its promotional product spending in half in favor of more sustainable options, after users on its r/ZeroWaste page discussed the environmental impact of promo. Many clients might not be aware of ways promos can still be sustainable without being cut out.
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