The one thing about trends: They’re constantly changing. While the wholesale apparel market trails behind what’s happening in retail, it’s “much closer than we’ve ever been,” falling about one year behind retail trends, says Vicki Ostrom, trend analyst/futurist for SanMar, Issaquah, Washington. While not everything in retail transfers to the promo apparel industry, there are…
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Coronation Celebrations: Heinz ‘Kingchup,’ Chocolate Busts, and Branded Carriages
This Saturday marks the coronation of King Charles III and his wife, Camilla, as King and Queen of the United Kingdom. The excitement isn’t only contained to Britain, obviously, and excitement over this royal event is really heating up. In this modern world we live in, pretty much every event surrounding the Royal Family comes…
Read MoreExecutive Perspectives: Journalbooks President Tim O’Boyle
For this month’s Executive Perspectives feature, we interviewed Tim O’Boyle, president of Journalbooks, Charlotte, North Carolina. Here, he discusses the resiliency of promo, reveals when he does his best thinking, and shares how his company continues to evolve.
Read MoreEmbrace Digital Embellishments to Tap Into the Printing Enhancement Opportunity
There is an opportunity in the print market for digital embellishments. It’s a matter of figuring out where to find the opportunity and how to take hold of it, along with understanding the challenges.
Read MoreDid You Know Domino’s Used To Give Out Branded Rolex Watches?
Did you know that Domino’s gifted store managers branded Rolex watches in exchange for high sales in the ’80s and ’90s? It’s true, and now those branded watches are grails for watch collectors.
Read More2023 State of the Industry: Changing Legislation and Problems on the Horizon for Suppliers and Distributors
In our 2023 State of the Industry report, we look at legislative changes that could impact the way promotional products suppliers and distributors do business, economic factors that could continue throughout the year, and more.
Read MoreThe Future Is Now: Harnessing the Power of Tech for Your Promos
We spoke with Mariah Wakeling, vice president/creative director for iClick, Seattle; and Trina Bicknell, chief revenue officer at HPG, Braintree, Massachusetts; about what products their companies have recently added, what they see as the biggest trends, what different customer groups are buying, and more.
Read MoreThe Latest In Fast-Casual Merch: Sweetgreen Salad Mouse Pads and More Streetwear Style
The jump from fast-casual restaurant to fast-casual merchandise brand is a common move these days. Look at Chipotle or Panera. Now, Sweetgreen is joining its competitors by not only introducing merchandise with the same streetwear-drop style as the others, but roping it into a new loyalty program to incentivize customers to join. The restaurant’s Sweetpass…
Read MoreLiquid Death Collaborated with Travis Barker on a Branded Enema Kit
Liquid Death’s new branded promotional product is a partnership with Blink 182 drummer Travis Barker: a Liquid Death x Travis Barker collectible enema kit. It’s called “Enema of the State,” and it certainly attracts attention.
Read MoreHow to Master SEO Marketing for Maximum Reach
Even though SEO is nothing new, it remains somewhat of a mystery for most distributors and business owners in general. Some try to figure it out on their own, others hire an expert, but the vast majority just ignore it. Why SEO Is Important For Promo Distributors In today’s connected world, we have been trained…
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