McDonald’s just unveiled a new bit of packaging a few months ago called the TableBag, which turns your food back into a standalone cardboard table. It shows that designers are thinking about eco-friendly ways to create promotional items, and also new ways to play with packaging design to create a memorable experience.
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White Castle Shows How Brands Can Do More Laid Back Beer Co-Brands
White Castle and Philadelphia brewery Evil Genius teamed up for a co-branded beer. But, unlike others that came before, it doesn’t use weird flavor profiles for attention. It’s a good example of how distributors can co-brand without going too far.
Read MoreNetflix Continues Co-branding Push with Lacoste Apparel Line
Netflix is taking the famous Lacoste crocodile and putting it through the filter of various Netflix shows, like turning it into the Demogorgon monster from “Stranger Things,” dressing it up in period-appropriate garb from “Bridgerton,” or putting it on “Sex Education” protagonist Otis’ bike.
Read MoreJimmy John’s Is Giving Out Rolling Papers, Other Cannabis-Related Items for 4/20
Sandwich chain Jimmy John’s is celebrating the biggest day on the cannabis calendar, 4/20, with a new sandwich item called the “Munchie Crusher,” and is pairing the menu item with for some special branded items like rolling papers, matches, and other promotional products available at its Long Beach, CA, location.
Read MoreLessons from Carvel’s Co-Branded Westward Expansion
Ice cream and cake brand Carvel is opening more stores throughout the U.S., and using co-branded restaurant concepts to introduce itself to new markets. It’s a good lesson for promotional products distributors about how brands can work together to create a complementary experience.
Read MoreHow a Snoopy T-shirt Resulted in a Blood Donation Appointment Boom for the American Red Cross
The American Red Cross is using a Snoopy T-shirt to drive blood donation appointments. It’s working, too. Since releasing the design, the organization has seen exponential web traffic, and people are posting all over social media about it.
Read MoreDon’t Make Walmart’s Mistake: T-shirt Pulled After Accidental Profanity
Whoever printed a shirt that sold at Walmart should have taken a closer look at the design, as a T-shirt touting environmentalism accidentally showcased one of the most disliked words in English.
Read MoreThe ‘Indiana Jones’ Promo Collection is Fun, But Features Spelling Errors
The “Indiana Jones and the Dial of Destiny” promos include fun, immersive experiences in Disney parks and handsome leather jackets. However, signage and printed text within the jackets are full of spelling errors, which take away from the items’ overall appeal.
Read More3 of Our Favorite Baseball Promos from the MLB Season (So Far)
Baseball is back, baby, and it’s faster than ever. Whether you’re pro- or anti-pitch clock, there’s a lot to be excited about with the return of the Major League Baseball season. Here in Philadelphia, we’re pretty excited about our NL champion Phillies hopefully making it back to the World Series. But, all across the league,…
Read MoreHow Two Brands Can Create a Symbiotic, Collaborative Promotion Together
What makes a good co-branded promotion? Whataburger and Magellan Outdoors just showed what it looks like by incentivizing business at each others’ stores, while creating a merchandise line that equally celebrates both brand aesthetics.
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