Drake used a QR code projected during his concerts and outside of venues to allow fans to get their hands on limited edition merchandise, and maybe even some cash, all in a branded package through a collaboration with Shopify.
Read MoreSwag Golf is continuing to show that it knows where golf demand lies by securing a $10 million growth round by New York investment firm Verance Capital. The company’s continued success is an indication of what sorts of golf products a younger, less formal generation is looking for.
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Sock 101, Lee’s Summit, MO, announced the promotion of Nina Bui to the role of regional sales manager for the West Coast. With an exceptional track record as a territory sales representative, Bui’s dedication, enthusiasm, and outstanding client care have made her an invaluable asset to the Sock 101…
Read MoreIt’s always nice when an end-buyer group comes out and says what they want, or addresses a promo-sized gap in their business. According to Fresh Plaza, a produce industry podcast host said on his podcast that the industry hasn’t paid enough attention to merchandise and promotional products like other industries have, and companies like Nike…
Read MoreThe Congressional-Executive Commission on China, a bipartisan Congressional commission, sent a letter to NBA commissioner Adam Silver to ask that the league stop using and selling apparel and footwear made using forced labor in China
Read MoreAfter watching a few clips of Street League Skateboarding, I noticed how marquee sponsors used their logo as actual skateable objects on the course, rather than just signage. It’s a valuable lesson in branding integration and building an experience for the end-user.
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Delta Apparel, Duluth, GA, has reportedly received an “unsolicited offer” to purchase its Salt Life business unit. According to a press release, Delta’s board of directors has engaged with a financial advisor to explore possibilities for the sale. “Our Board of Directors and management team are committed to maximizing value for Delta Apparel shareholders, and…
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The Pebble Group, parent company of St. Louis-based Facilisgroup, announced today that Ashley McCune is stepping down from her role as president of Facilisgroup, and will leave the business on Friday, Oct. 6, 2023. McCune took the role of president in 2020, after founder Dan Rochette and chief business development officer Martin Weber retired. Former…
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PDF Print Communications, Signal Hill, CA, announced that it has acquired the assets of Quick Tech Business Forms Inc., Springboro, Ohio, known in the industry as Quick Tech Graphics LLC. “The acquisition expands our reach in the Northeast market, and expands our product line with additional long run roll-to-roll and roll-to-sheet capabilities,” said PDF Print…
Read MoreA promotion at the Van Gogh museum turned into a violent Black Friday scene as customers fought over special edition promotional prints the museum made with Pokemon.
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