Starbucks Harnesses K-Pop Fandom for Merchandise Collaboration

One of the biggest trends in fast food and restaurant branding over the last few years has been the phenomenon of celebrity meal deals. Just about every fast food and fast casual restaurant has done some sort of branded partnership with an artist that included a menu item, as well as promotional products. Starbucks, whose…

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AI’s Role in the Future (and Present) of Promo

There are plenty of horror stories about AI. For starters, there’s “The Matrix,” where robots have taken over the Earth and turned us all into batteries — until Keanu Reeves heroically escapes, meets some people with awesome nicknames, and takes down the personified “consciousness” of the AI with some martial arts and back flexibility. There’s…

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Trader Joe’s Is Suing Worker’s Union Over Merchandise Trademark

Trader Joe’s United, the union representing Trader Joe’s employees, has been selling merchandise like apparel, buttons, bags, and coffee mugs as a means of raising funds. However, the grocery store chain is now claiming that the union is infringing on its copyright by using certain imagery and markings on the products.

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