There is an opportunity in the print market for digital embellishments. It’s a matter of figuring out where to find the opportunity and how to take hold of it, along with understanding the challenges.
Read MoreDid you know that Domino’s gifted store managers branded Rolex watches in exchange for high sales in the ’80s and ’90s? It’s true, and now those branded watches are grails for watch collectors.
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In our 2023 State of the Industry report, we look at legislative changes that could impact the way promotional products suppliers and distributors do business, economic factors that could continue throughout the year, and more.
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We spoke with Mariah Wakeling, vice president/creative director for iClick, Seattle; and Trina Bicknell, chief revenue officer at HPG, Braintree, Massachusetts; about what products their companies have recently added, what they see as the biggest trends, what different customer groups are buying, and more.
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The jump from fast-casual restaurant to fast-casual merchandise brand is a common move these days. Look at Chipotle or Panera. Now, Sweetgreen is joining its competitors by not only introducing merchandise with the same streetwear-drop style as the others, but roping it into a new loyalty program to incentivize customers to join. The restaurant’s Sweetpass…
Read MoreLiquid Death’s new branded promotional product is a partnership with Blink 182 drummer Travis Barker: a Liquid Death x Travis Barker collectible enema kit. It’s called “Enema of the State,” and it certainly attracts attention.
Read MoreEven though SEO is nothing new, it remains somewhat of a mystery for most distributors and business owners in general. Some try to figure it out on their own, others hire an expert, but the vast majority just ignore it. Why SEO Is Important For Promo Distributors In today’s connected world, we have been trained…
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Orbus Exhibit & Display Group, Woodridge, IL, announced the sudden death of founder Simon Perutz, Simon died suddenly while in England with his wife, Kim, on April 19, 2023, at the age of 64.
Read MoreLululemon just announced a new T-shirt line made from plant-based nylon as part of a partnership with sustainable materials firm Genomatica. Rather than sourcing nylon from fossil fuels, it uses microorganisms and fermentation, hitting another milestone in sustainable apparel.
Read MoreThe Baltimore Orioles have started celebrating home runs by drinking water out of the “Homer Hose,” which is basically a beer bong but they can’t call it that. It’s fast becoming a fan favorite, and presents all sorts of branding opportunities.
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