AI technology is becoming more prevalent in the promotional product and apparel world, as AI-generated art and text becomes common. But, Levi’s is taking things a step further into a sort of uncanny direction by “supplementing” human models with AI-generated models to showcase apparel online. Levi’s announced the program, which is a partnership with Dutch…
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Repairing Potholes with a Logo Is One Way to Give a Positive Branding Impression
In Johannesburg, South Africa, residents have been especially annoyed by the abundance of potholes. So, two insurance companies, DialDirect Insurance and Discovery Insure, have launched a pothole repair branding initiative, where potholes are paved over and spray painted with the two companies’ logos.
Read MoreFunko Kills Mondo Poster Division Amidst Layoffs
Following the news that it will destroy $36 million of its Pop! figurines, Funko reportedly killed its popular Mondo poster division amidst mass layoffs across the company.
Read MoreLouboutin’s ‘Pool Party’ Display at Neiman Marcus Is an Experiential Hit
Christian Louboutin took over a Neiman’s store in Dallas for a fully-branded experience promoting its new merchandise capsule. Across the 3,000 sq. Ft. Space on the store’s main floor, there was a simulated pool, a “Loubi” bar, lounge chairs, palm trees, lifeguards in swim trunks, and more.
Read MorePatagonia Changes Branding Policy, Allows Limited Direct Embroidery
Remember when Patagonia decided to put a pause on all direct embroidery on its products due to sustainability concerns? In April 2021, it felt co-branding garments would lead to forgotten items, a shortened lifespan, and ultimately textile waste. However, the company has recently decided to change course on this decision after finding a more responsible…
Read MoreSet Yourself Up as a Solutions Provider, Not a Salesperson
In today’s world, it’s not enough to just sell your client a product and move on. Instead, distributors must be more than that: advocate, guide, adviser, etc. Distributors are doing more than selling these days — they are offering a service.
Read MoreHow to Educate Your Print Customers on Security Features
Technology is always developing. One of the biggest innovations in recent years is the continued ease of paying for things electronically. First the credit card, then PayPal, leading to smartphone payments and instant transfers on apps like Venmo. Because of this, it’s logical to think the demand for security print products, such as checks, would…
Read MoreHow Premium Brands Can Elevate Your Promotion
Longevity is a primary concern for promotional products buyers. Not only are they thinking about the environmental friendliness of a product — things like reusable drinkware and eco-friendly apparel are in high demand — they also want their logo to live on as much as possible. The way to do that is to give end-users…
Read MoreDunkaroos Drops Limited Edition ‘DunkAshoes’ Sneakers with Reebok
Millennials waxed nostalgic about the modest Dunkaroos. A snack time favorite that disappeared for years until, suddenly, they were back. And boy are they ever back, now embracing the modern world with an appetite for branded products like fully customized sneakers that you can only get on certain online platforms. The hand-painted Reebok sneakers (called…
Read MorePizza Hut Continues ‘Newstalgia’ With Mini Basketballs and Pizza Box Hoops
With the return of the NCAA Tournament, Pizza Hut is also bringing back a beloved promotional item that fans haven’t seen since the 1990s: mini basketball and special pizza boxes that transform into a basketball hoop.
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