Food and beverage companies, and car manufacturers have turned toward lifestyle product lines as ways to appeal to new audiences and expand their reach beyond just what they’re known for. The most recent was Chrysler, which is aiming to appeal to younger audiences by releasing athleisure pieces and lifestyle products like water bottles that paint…
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Fanatics Inks LA28 Olympic Merchandising Deal
Fanatics has been named as the official e-commerce merchandise partner for the 2028 Los Angeles Olympics. As part of the deal, it will operate brick-and-mortar merchandise stores and outfit volunteers.
Read MoreBurger King Created a Real Branded Crown for VMA Performance
Burger King just seriously improved on its classic paper crown by creating a real, bejeweled version for rapper Latto’s performance during the MTV VMA’s. During her performance of “It’s Givin’,” Latto was seen wearing the crown, which included the BK logo and Latto’s 777 logos with crystal embellishments.
Read MoreBright Colors, Minimal Branding: What Distributors Can Learn from the Starbucks Fall Drinkware Line
Starbucks just debuted its new fall drinkware line, featuring tumblers, mugs, water bottles and hot cups. Starbucks is a trendsetter in the drinkware space, so it’s a good look at what end-users will want this year.
Read MoreAlex Symms Joins PowerStick As National Account Manager
PowerStick, Ottawa, Ontario, announced that Alex Symms, MAS, MASI, will be joining the company as national account manager. Symms comes to PowerStick with 19 years of industry experience in sales and marketing. He has spent the past seven years at Chameleon Like, where he was most recently national account…
Read MoreKoozie Group Serves More Than Just Food at Summer BBQs
Koozie Group employees who attended the barbecue events at the company’s locations in Florida and Minnesota stepped up to assemble back-to-school backpacks for their local United Way chapters.
Read MoreChrysler’s Athleisure Line Is a Lesson In How Merchandise Changes Brand Perception
Chrysler is joining the growing list of automotive companies expanding their branded merchandise capabilities in the hopes of creating a brand aesthetic tailor-made for the 21st Century. Its new athleisure and lifestyle line features minimal branding but maximum cool factor…
Read More7-Eleven Goes Full E-Commerce With 7Collection Store
7-Eleven, home of the Slurpee and practically synonymous with the idea of a convenience store chain, has done a couple merchandise drops over the last few years, but rather than continue one-off promotions here and there, it’s going all in with the introduction of the 7Collection store…
Read MoreUSPS Releases Proposed Peak Season Price Increases
The U.S. Postal Service is planning on raising parcel rates this holiday season, with some package rates increasing by as much as $6. The rate increase will affect Priority Mail Express, Priority Mail, First-Class Package Service, Parcel Select and USPS Retail Ground from Oct. 2, 2022 through January 22, 2023…
Read MoreMiller High Life Created Beer-Infused ‘Dive Bar’ Popsicles (Complete With Tobacco Smoke)
Miller High Life created the “Dive Bar” popsicle, meant to invoke every sensory experience of being in a real-life dive bar. The frozen treats are made with peanuts, dark chocolate (to represent wood paneling), caramel (for the sticky floors), and even a hint of tobacco smoke. They’re also 5% ABV. The bars are available in two ways…
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