Packaging plays a huge role in branding, image, and overall judgment of a product. Even though it typically gets torn apart, discarded, and eventually thrown away, packaging will always set the tone. It’s what takes a product from being great to being amazing.
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As part of this weekend’s Cinco de Mayo celebrations, Modelo is giving people a bit of a history lesson in addition to a party, creating the brand’s “Museum of Cinco” at the Placate Olvera Cinco de Mayo Festival in Los Angeles this Sunday, May 7.
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The one thing about trends: They’re constantly changing. While the wholesale apparel market trails behind what’s happening in retail, it’s “much closer than we’ve ever been,” falling about one year behind retail trends, says Vicki Ostrom, trend analyst/futurist for SanMar, Issaquah, Washington. While not everything in retail transfers to the promo apparel industry, there are…
Read MoreThis Saturday marks the coronation of King Charles III and his wife, Camilla, as King and Queen of the United Kingdom. The excitement isn’t only contained to Britain, obviously, and excitement over this royal event is really heating up. In this modern world we live in, pretty much every event surrounding the Royal Family comes…
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For this month’s Executive Perspectives feature, we interviewed Tim O’Boyle, president of Journalbooks, Charlotte, North Carolina. Here, he discusses the resiliency of promo, reveals when he does his best thinking, and shares how his company continues to evolve.
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There is an opportunity in the print market for digital embellishments. It’s a matter of figuring out where to find the opportunity and how to take hold of it, along with understanding the challenges.
Read MoreDid you know that Domino’s gifted store managers branded Rolex watches in exchange for high sales in the ’80s and ’90s? It’s true, and now those branded watches are grails for watch collectors.
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In our 2023 State of the Industry report, we look at legislative changes that could impact the way promotional products suppliers and distributors do business, economic factors that could continue throughout the year, and more.
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We spoke with Mariah Wakeling, vice president/creative director for iClick, Seattle; and Trina Bicknell, chief revenue officer at HPG, Braintree, Massachusetts; about what products their companies have recently added, what they see as the biggest trends, what different customer groups are buying, and more.
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The jump from fast-casual restaurant to fast-casual merchandise brand is a common move these days. Look at Chipotle or Panera. Now, Sweetgreen is joining its competitors by not only introducing merchandise with the same streetwear-drop style as the others, but roping it into a new loyalty program to incentivize customers to join. The restaurant’s Sweetpass…
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