PDF Print Communications, Signal Hill, CA, announced that it has acquired the assets of Quick Tech Business Forms Inc., Springboro, Ohio, known in the industry as Quick Tech Graphics LLC. “The acquisition expands our reach in the Northeast market, and expands our product line with additional long run roll-to-roll and roll-to-sheet capabilities,” said PDF Print…
Read MoreCollection: Trending Stories
The Van Gogh Museum Hosted a Pokemon Promo (And Things Got Violent)
A promotion at the Van Gogh museum turned into a violent Black Friday scene as customers fought over special edition promotional prints the museum made with Pokemon.
Read MoreHow Santa Cruz Skateboards Merged Print, Promo, and Apparel for a Collector-Ready Line of Skateboards
Pokemon trading card collectors are always on the hunt for rare variants, like holographic Pokemon cards or other special-edition cards. Skateboard collectors like having rare, one-off or limited-edition decks, too, as they serve as something like a time capsule or special piece of art that can’t be found again. Santa Cruz Skateboards merged the two…
Read MoreThe Taylor Swift Effect and Creating Demand for Branded Merchandise
It seems like Taylor Swift and Kansas City Chiefs tight end Travis Kelce are really dating. After Swift popped by the stadium, Kelce and Chiefs merchandise sales exploded nearly 400% over the weekend.
Read MorePRINTING United Alliance Welcomes Brandy Jamison-Neth as Brand Director for the Apparelist
PRINTING United Alliance announces the appointment of B2B media and expo veteran Brandy Jamison-Neth to the role of Brand Director for the Apparelist. Jamison-Neth will define and drive strategy for the brand while taking a front-facing role in support of revenue and content functions, leveraging her wealth of industry…
Read MoreAldi Expands Its Branded Merchandise Universe with Back-to-School Products
It seems like Aldi really is committing to this seasonal merchandise drop thing. It would be reasonable that a grocery chain wouldn’t keep up with its planned releases, but another seasonal line just came out. This time Aldi is bridging the gap between the warm days of summer and the chillier fall evenings, transitioning into…
Read MoreBDA Bolsters Leadership Bench with Appointment of Divisional Vice President of Global Marketing and Creative Services
Bensussen Deutsch & Associates, LLC (BDA), Woodinville, WA, announced the appointment of Anouk Pape as divisional vice president of marketing and creative services. Pape is an accomplished executive leader, with more than 25 years of experience driving business performance and delivering innovative marketing programs for global enterprise accounts. Bringing…
Read MoreExpo 411: Building Awareness
PRINTING United Expo — taking place Oct. 18-20 in Atlanta — is fast approaching, and attendees are gearing up for a week of learning, networking, and inspiration. As a lead-up to the Expo, we are sharing a series of Q&A interviews featuring attendees from various backgrounds. They’ll share why they are attending the Expo, what they hope to learn, and what excites them about the upcoming event.
Read MoreFrito-Lay and Megan Thee Stallion Create Fictional University for ‘FU’ Merchandise
Celebrity food endorsements have left the drive-thru and entered the convenience store, as snack food brands are continuing to partner with noteworthy names for branded campaigns. Frito-Lay just announced a partnership with Megan Thee Stallion, centered around a fictional “Flamin’ Hot University.”
Read MoreDecoration Lessons from Fanatics’ Crooked Football Gear Problem
A Philadelphia Eagles fan went viral after calling out the crooked print on a Fanatics T-shirt. Other fans chimed in with their own stories of Fanatics’ printing errors — usually crooked names and numbers. Even a giant company like Fanatics makes mistakes, but these are unforced errors for a printer.
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