Shame and scolding are unlikely to sway clients, but embracing optimism and focusing on how lower-impact promo can further a brand’s mission and meet its specific needs might do the trick.
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Charting the Evolution of Color Spaces in Wide-Format
When we talk about color, the conversation often centers around color management— the art of getting the best color, consistently, across every possible device, on every medium in use. And while that is absolutely an important conversation to keep having as technology continues to evolve, it’s not the only color-focused topic to explore.
Read MoreNew Jackson Hole Mountain Resort Merch Created From Upcycled Staff Uniforms
ReFleece made the sustainable swag for the Wyoming winter destination.
Read MoreE-Commerce Platforms Printful & Printify Merge
The print-on-demand companies say the merger will open new prospects for accelerated growth.
Read MoreProforma Printhouse Announces Second Acquisition of 2024
The Michigan-based print and promo products distributor has now engineered four acquisitions in as many years.
Read MoreNASA Is Deftly Using Branded Merch To Build Buzz Around Its Artemis Program
The chicly designed apparel and accessories are helping stoke public interest in forthcoming crewed missions to Mars and the moon.
Read MoreFeds Ban Several China-Based Textile Firms Over Forced Labor Concerns
The action comes as authorities continue to crack down on companies believed to have ties to coerced labor in the Xinjiang province.
Read MoreElection 2024: How Will Trump’s & Harris’ Policies Impact Promo?
Plus, exclusive ASI Research findings on which candidate promo end-buyers and Power Summit attendees think will be better for the economy.
Read MoreBall Pro Relocates to 55,000-Square-Foot Facility
The Minnesota-based supplier also announced that it had added industry veterans Jessica Ordoñez and Jon Beyer to its sales team.
Read MoreHit Promo To Build 800,000-Square-Foot Facility in Ohio
The move will double the Counselor Top 40 supplier’s footprint in the Buckeye State and generate 100 new jobs while helping the firm to better serve customers, executives said.
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