WhataBurger Celebrates Valentine’s Day With ‘WhataWedding’ Apparel

The WhataWedding collection includes T-shirts that say “WhataWedding,” “WhataBride” and “WhataGroom,” so couples can match all they want, whether they’re already married, planning to wed, or just want to live that married life in spirit while they enjoy a burger. It’s the latest offering from a brand that’s gone fully in on merch…

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Peloton’s Branded Apparel Revenue Topped $100M in 2021

CNBC reported that Peloton slashed 2022 sales projections for its branded apparel business as pandemic demand drops off. That’s bad news for the company’s shareholders, but buried in that report was a staggering statistic: Peloton’s 2021 branded apparel revenue topped $100 million—more than double its 2020 total…

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5 Lunar New Year Products to Celebrate the Year of the Tiger

Happy Lunar New Year! We hope everyone is excited about 2022 being the year of the tiger. Specifally, it’s the year of the water tiger, which, according to History Channel, happens every 60 years, and represents strength, clearing away evil and bravery. That sounds nice! February sort of falls during a holiday lull. There’s Valentine’s…

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Proforma Reports Record Monthly Sales of $60M in December

Proforma announced this week that it set a new monthly sales record of $61 million in sales for December 2021. The company partially credited this milestone to its $20 million investment in technology, which allowed Proforma to open more than 5,000 e-commerce stores in 2021…

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3 Low Cost Marketing Tactics to Focus On in 2022

Most distributors do very little marketing, if any at all. That said, they know they should, but marketing has gotten very complicated. And with so many channels, gurus and contradicting advice, it can be very confusing to know what to do. If that’s you, keep on reading. I’m breaking down the top three marketing tactics you should implement…

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4imprint’s Sales Rose 41% in 2021, Nearing Pre-Pandemic Levels

4imprint announced last week that its 2021 full-year sales were up 41% over 2020, bringing the distributor close to its pre-pandemic numbers. The company reported 2021 revenues of $787 million—90% of its pre-pandemic numbers in 2019, which the company said “[demonstrates] a strong recovery over the course of the year”…

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