In the athleisure market, there are few names more influential than Lululemon. While the brand has been nearly synonymous with workout apparel that translates to the street, its newest focus on apparel tailored to the outdoors but with that same everyday fashion sense is something that promotional companies should take note of…
Read MoreCollection: Trending Stories
NFL Players Can’t Endorse Beer, So Patrick Mahomes Sold ‘Coors Light’ Flashlights (for a Good Cause)
As one of the biggest sports stars on the planet, Patrick Mahomes has all kinds of endorsement deals. But you won’t see the Kansas City Chiefs quarterback promoting beer. That’s because the NFL has (complicated) rules that (mostly) prevent active players from endorsing alcoholic beverage brands. But those rules don’t say anything about flashlights…
Read MoreMerch for Breakout Indie Video Game ‘Stray’ (Where You Play as a Cat) Includes Branded Cat Carrier Backpack
“Stray,” an indie video game where you play as a cat traversing a futuristic city with a robot companion (just go with it), looks like a surprise hit. And Annapurna Interactive, the game’s publisher, came prepared. Alongside the release of “Stray,” the studio launched two pieces of tie-in merch, one of which is a branded cat carrier backpack…
Read MoreWhite Castle Goes ‘Night Castle’ With Glow-in-the-Dark Merch, Special Packaging
You don’t have to be Harold or Kumar to know that White Castle is a popular destination for late night (miniature) burger cravings. And the revered fast food brand is now leaning into that reputation with special “Night Castle” packaging and merchandise that really commits to the late-night theme…
Read More9 Ways to Increase Traffic to Your Website With Social Media
Since the majority of internet traffic is now mobile and the majority of mobile time is spent in-app, social media represents one of the best chances you have at getting views, shares, likes and visits to your distributor website. To help you get maximum visibility and website traffic with social media, these are some simple tactics to try…
Read MoreBoundless Network Names Dave Klotter as New CEO
Boundless Network announced today that Dave Klotter has joined the company as CEO and director. Klotter will succeed Charley Dean, who has been serving as interim CEO following the acquisition of Boundless by Point Rider Capital and Treaty Oak Equity in 2021. Dean, managing member of Point Rider Capital, will continue as chairman of the board…
Read MorePatagonia to Open Apparel Repair Center
Outdoor apparel brand Patagonia has partnered with a Dutch textile platform to create a new apparel repair center for affiliated brands. The goal, according to Just-Style, is to divert 1 million kilograms (2,204,622 lbs.) of apparel waste from ending up in landfills by making 300,000 clothing repairs annually…
Read MoreStran & Company Signs Definitive Agreement to Acquire Trend Brand Solutions
Stran & Company Inc. recently announced the signing of a definitive asset purchase agreement relating to the acquisition of the assets and business of Trend Brand Solutions. The agreement contemplates the retention of all Trend employees. Michael Krauser, CEO of Trend, will become Stran’s regional vice president…
Read MoreCalifornia’s New Plastic Packaging Law Is the Strictest in the U.S.
California Gov. Gavin Newsom signed a new law in the state that all packaging must be recyclable or compostable by 2032 in an effort to cut plastic packaging by 25 percent. It also requires 65% of all single-use plastics be recycled in that same 10-year window. “Our kids deserve a future free of plastic waste…
Read MoreFailure is Spectacular
From a very early age, the message of failure is driven into our subconscious: Failure is bad. Failure means you didn’t prepare. Failure means you didn’t study hard enough. Failure means you are lazy, or worse, weren’t smart enough to begin with. All of this teaches us that, more than anything, failure is something to…
Read More