Reese’s Puffs just released three boxes that include an augmented reality tie-in to turn the backs of the boxes into synthesizers and drum machines. General Mills is also releasing a real-life branded synthesizer, and introduced a “teens only” promo for Cinnamon Toast Crunch…
Read MoreThe USPS finalized a deal to slow down first-class mail, effective Oct. 1. At the same time, UPS announced that it anticipates peak season volume to exceed capacity by approximately 5 million pieces per day, advising customers to shift their own shipping timelines…
Read MorePromotional products alone can go a long way with lasting brand awareness, but Paul Keely, owner of King Print & Promo, remembers two instances where adding print to a promotional campaign helped his clients deliver a deeper, more thoughtful message and tell a complete story…
Read MoreOlivia Rodrigo fans have been flooding social media with reports that they’ve received merchandise that is misspelled, damaged, low quality or incorrect items. Those merchandise horror stories are being shared en masse, with the hashtag being viewed more than 15 million times on TikTok…
Read MoreIndustry companies are reporting difficulties hiring, both for positions vacated due to layoffs at the start of the pandemic and for new positions necessary to meet surging demand. These issues are contributing to slower production times for suppliers already navigating supply chain challenges and causing problems for distributors as the economy rebounds…
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A distributor works directly with a client to determine every detail of the order and relays that to a decorator, who completes the technical aspect of the project. Decorators acknowledge the distributor’s role when creating their contract pricing. But what should distributors expect out of that relationship?…
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Just like you have different promotional suppliers for different products, you’ll need the same for different decoration methods or geographic locations to reduce transit from your preferred supplier warehouse or to the order’s final destination. So you’ll want to have solid relationships with more than one contract decorator…
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Distributors sometimes opt to bring decoration in-house, and there are some good reasons to go this route. However, leaning on a contract decorator has one major perk: The distributor can focus on selling while relying on contract decorators who know a thing or two about decorating apparel already…
Read MorePlayStation gamers in Australia were excited to possibly get their hands on a fully McDonald’s-branded PS5 controller as part of a giveaway. But, in an extremely weird turn of events, Sony said the controllers don’t actually exist, and that McDonald’s never even approached Sony about the idea…
Read MoreWendy’s created a “Rick and Morty” co-branding event by transforming a California restaurant into “Morty’s,” complete with signage, food packaging, employee uniforms, giant inflatable characters and an immersive drive-thru experience. It drew crowds that sat in the drive-thru line for as long as seven hours…
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