Dave & Buster’s, trying to make sure that we all understand just how huge their “Wow Wall” 40-foot TV screens are, took the “banana for scale” meme to new levels by placing a giant, branded, inflatable banana on Hollywood Boulevard. There’s also a virtual component for those outside of Los Angeles…
Read MoreNick Lateur, director of national accounts for specialty brands at HPG Brands, said that the best time to start thinking about year-end and holiday gifts would have been “like, a month ago.” That’s true—but there’s still time if you act fast and know what’s selling. Here are some ideas for year-end and holiday promotions…
Read MoreCreator Studio, a new project by H&M, will first work with musical artists to run merchandise stores. The company will lean on its supply chain and global network, as well as its significant on-demand printing capabilities, to “challenge the market of branded merchandise around the world”…
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Merch by Amazon, the tech giant’s print-on-demand merchandise platform that, among other things, allows approved artists to upload their own designs, has a scam problem. The platform has reportedly become rife with scammers downloading other people’s designs and selling them as their own work…
Read MoreIn an effort to make this upcoming season a little more eco-friendly, the NHL announced a league-wide jersey change to Adidas ADIZERO Primegreen sweaters, which are made with a minimum 50% recycled material. They also feature a decoration technique called “dimensional embroidery.”
Read MoreFord, following in the footsteps of Ferrari, is increasing its non-automotive merchandise in an effort to create a wider ranging brand. The company just hired Alexandra Ford English, great-great granddaughter of Henry Ford, to the newly-created position of global brand merchandising director…
Read MoreShenendehowa High School athletic director Chris Culnan received two boxes of promotional T-shirts with the instructions to throw them into the crowd at football games and read the names of local businesses who sponsored the shirts. Culnan, however, had no idea the shirts were coming. He didn’t order them…
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Igloo coolers just released a co-branded promotion with Whataburger, adding to an impressive list of companies that work with the Texan chain (and to Igloo’s existing list of merchandise licenses). It also just released a line of stainless steel drinkware products as it seemingly looks to go toe to toe with Yeti…
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Strict lockdowns in China have already caused supply chain issues ranging from cargo backlogs at ports where workers tested positive to canceled orders at small factories facing cash-flow problems due to backed-up inventory. While these issues have so far indirectly impacted the promo industry, new and sudden shutdowns in the city of Xiamen are having a more immediate effect…
Read MoreThere are two big obstacles standing in the way of jackets and outerwear sales: a changing market still rebounding from the pandemic, and a shaky supply chain that’s making product pricier and harder to find. Let’s take a look at both of those challenges and explore some ways to address them…
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