Stadiums and arenas are back open for games and concerts, but things in the stands might not feel totally the same ever again. At least, if you’re in some particular arenas and stadiums, you might notice that your drink is in an aluminum cup, rather than plastic. That’s part of an initiative from Ball Corp., the manufacturer best known for…
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Vistaprint Will Handle Washington Football Team Rebrand as Multi-Year ‘Official Design Partner’
The Washington Football Team announced a multi-year partnership with Vistaprint as the “official design partner” of the team while it undergoes its rebrand. As part of the partnership, Vistaprint will also give local small businesses free marketing and rebranding services as it show offs its new design capabilities…
Read MoreHow Dunkin Is Driving Daily Web Traffic With the Promise of Promos
Dunkin’s new “Popping Bubbles” online game to promote a new menu item promises cash prizes and promotional products. The focal point of the game is that you can play every day, ensuring that customers visit their website on a daily basis in the hopes of winning branded merchandise.
Read MoreT-Mobile Is Bottling ‘5Gin’ and ‘5Ginger Beer’ to Celebrate the ‘Un-Carrier Spirit’
T-Mobile isn’t the only cell phone service provider with a 5G network. It is, at least as far as we know, the only one with 5G-themed gin and ginger ale, though. 5Gin is a 94 proof, branded gin sold in a 750ml bottle, which T-Mobile says includes “piney notes and a long citrus peppery finish.”…
Read MoreDifference Makers: Women in Print and Promo 2021
In celebration of International Women’s Day 2022, we’re looking back at our 2021 Women in Print and Promo special feature. Read up on the awesome women creating dynamic marketing campaigns, running machinery, leading multimillion-dollar companies and more, and stay tuned to our website and magazine for the 2022 edition of Women in Print and Promo, coming in May…
Read MorePromotional Products Industry Recovery Research: 4 Big Product Demand Trends to Watch
The latest installment of our ongoing Promotional Products Industry Recovery Research found a number of reasons for optimism. It also captured some revealing product demand trends—almost all of them positive. Let’s take a look at four of those trends and dig a little deeper into what each means…
Read MoreWhat the SCOTUS NCAA Ruling Means for Branded Student-Athlete Sports Apparel and Promos
A U.S. Supreme Court decision is bringing the idea of college athletes being able to profit from their name, image and likeness closer to reality. That could present new business opportunities for branded merchandise companies, though the rules—and the path forward—are still fairly unclear…
Read MoreOlympic Hurdler’s Doritos Earrings Stole the Show During Qualification
After Christina Clemons finished in third place in the 100-meter hurdle at the final Olympic Trials and secured the last spot on the U.S. Olympic team, cameras zoomed in to reveal that she had been wearing dangly earrings shaped like bags of Cool Ranch Doritos. This, of course, went viral…
Read MoreGrossman Marketing Group Acquires PCI Creative Group
Global print management and brand marketing company Grossman Marketing Group, Somerville, Mass., has acquired PCI Creative Group, Stamford, Conn. The two companies had a number of similar services, as well as distinct offerings that will provide customers of both firms access to an expanded service portfolio. Grossman Marketing Group is a 111-year-old, fourth-generation family-owned company…
Read MoreGeneral Mills’ Co-Brand With Buzzfeed’s Tasty Underscores Kitting Value and Packaging Appeal
Teaming up with a well-known home meal kit allows General Mills to renew interest in the Hamburger Helper brand by getting in front of potential customers who are now doing more home cooking. Attaching itself to a brand like Tasty and doing something as simple as putting its logo on the packaging creates a deeper effect…
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