The MTV Video Music Awards (VMAs) are one of the bigger award ceremonies for the music industry. So, you’d guess that the attendees, presenters and nominees would receive a pretty solid gift set, right? You’d be correct. And this set, unlike some we’ve seen for other award shows, seems like it contains items recipients will actually use…
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Ford Is Giving Bronco Dealers $1,000 to Spend on Branded Merchandise for Frustrated Car Buyers
Car buyers have been frustrated by production delays, and Ford is trying to keep them satisfied by offering vouchers that they can redeem for branded merchandise, free maintenance and other perks. Ford sent letters to dealers announcing “Bronco Satisfaction Funds” that would allot $1,000 to spend on customers…
Read MorePeloton Goes All In On Branded Apparel With Private Label Launch
Peloton has been experimenting with branded apparel for the last few years, starting with capsule drops and then a co-branded merchandise partnership with Adidas. But after selling a reported 600,000 units of branded apparel in a single quarter, the company is now going all in with a private label apparel line…
Read MoreThe Internet Is Thoroughly Destroying the NFL’s New Ed Sheeran Merch
The NFL season starts tonight, and the league is giving passionate fans what they have been asking for year after year: exclusive Ed Sheeran NFL merchandise! In all seriousness, we can see why the NFL is getting so thoroughly roasted online. This seems like a major case of not knowing your audience…
Read MoreHALO Acquires Captive8 Promotions
HALO, Sterling, Ill., announced the acquisition of New York City-based distributor Captiv8 Promotions. “[Captiv8 president] Larry Shapiro has built an impressive business by focusing on creative product design and exceptional service to a list of blue-chip clients,” said HALO CEO Marc Simon. “The Captiv8 team’s core competencies align perfectly with the growing suite of client-centric…
Read MoreDC Public Library Supporters Hoped to Sell 50 ‘Punk’ T-shirts—a Few Months Later, They’ve Sold 7,000 (and Raised $100K)
“What’s more punk than the public library?” That’s the question supporters of the D.C. Public Library System’s Mt. Pleasant branch printed on T-shirts earlier this year. They hoped to sell 50. A few months later, they’ve sold 7,000, raising over $100,000 for the library. Here’s how…
Read MoreHow the Most Fun Team in Sports Used a QR Code Jersey to Connect Fans Worldwide (Through Beer)
USL soccer team Forward Madison FC is known for creative promotions and over-the-top jersey designs. After a tough year without fans, the team added a way for fans to connect all over the world through a specially designed jersey that lets fans buy beers for one another via QR code…
Read MoreApple’s Fitness Challenge Prize Shows How to Ace a Remote Employee Incentive Promotion
Apple has been holding an employee fitness challenge for seven years now. Each year, employees are encouraged to “close their rings,” based on the Apple Watch fitness interface. This year’s prize reflects that goal with the understated design and branding that Apple is known for…
Read MoreThe Internet Is Freaking Out About the ‘Cotton Tote Crisis’ (But Should It Be?)
The New York Times recently published a story that included some alarming statistics about how tote bags might not be the eco-friendly cheat code that some people think they are. And, of course, most of Twitter was talking about it. But is the “Cotton Tote Crisis” based on misinterpreted data?…
Read MoreWendy’s Has Reinvented the Branded Beanbag Chair for Our Modern Meme Age
It’s tough in the world of fast food promotions right now. Everyone is trying to out-weird each other and go the extra mile. Is Wendy’s new Big Brain Bean Bag Chair practical home decor for a modern adult? Absolutely not. Is it hilarious and fun? You bet. It’s also a play for the coveted internet audience…
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