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Collection: Trending Stories

Apparel Suppliers Broaden Supply Chains Amid Tariff Concerns

Executives say they’re diversifying their sourcing to help mitigate the impact of the Trump administration’s tariff strategy.

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Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School & More

From Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print and promo campaigns ASI Media spotted making headlines this month.

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How To Build Price Models for Different-Sized Projects

Join Nick Gawreluk, founder of Print Profit, as he dives into the complexities of building price models for different apparel decorating jobs, from custom orders to high-volume runs.

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3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

Using print, promo and more, distributors can become superheroes of branding for customers of any size.

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The Most Intriguing Findings From the Counselor 2025 State of the Industry Report

ASI Media’s editors discuss tariffs, Q2 sales and the top markets and products featured in our industry-defining survey.

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Little Leaguer’s Controversial Bat Flip Celebration Becomes Commemorative Pin

What started as an ejection- and suspension-worthy moment ended with something fans can remember for years thanks to a physical product.

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Art in the Age of Algorithms: The Promise & Pitfalls of AI Design

Though fewer than a quarter of promo pros are using generative AI for artwork or video generation, expect that number to grow as deep learning models become more sophisticated. Still, many warn against the technology’s practical limitations and ethical issues.

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Branding Together: How Print on Demand Is Reshaping the Industry

Maddy Alcala, president of Gooten, discusses the rise of print on demand and gives her best advice for print and promo professionals who want to implement the technology.

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Marc Simon Retires as CEO of HALO; Jim Hilt Named as Replacement

In his 20-plus years with the Counselor Top 40 distributor, Simon helped transform the company from languishing in bankruptcy to one of the industry’s largest.

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Hit Promo & iClick CEOs Share Story Behind Partnership

In this episode of Promo Insiders, CJ Schmidt and Jeff Roberts also weigh in on tariffs, tech, print on demand and other industry trends.

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