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Collection: Trending Stories

US, Canada Fail To Reach a Trade Deal

The 50% tariffs on Canadian goods announced in July are now in effect. The Canadian government said it will implement its own retaliatory duties on Sept. 8.

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Prime Line Brings on Tom Clouser as Senior Strategic Account Manager

Clouser comes to the supplier with over two decades of sales and business development experience.

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Obituary: Rob Watson, Vantage Apparel

Watson was the CEO of the Counselor Top 40 supplier and a member of Counselor’s Power 50 list.

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Counselor 2026 Bess Cohn Humanitarian of the Year: Michelle Bottino, Fully Promoted of St. Charles

Driven by a lifelong commitment to help others, this humanitarian uses her company as a force for good in her community.

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What You Need To Know About Printing on Glassware

Equipment, pretreatment, ink adhesion and common mistakes to consider when direct-to-object printing on glass.

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Allegra Lisle Acquires PrintSmart Printing

The deal expands the company’s local access to marketing, print and mail solutions, custom signage and graphics services.

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Promo Insiders: Revealing Trends From the 2026 Counselor State of the Industry Report

Counselor’s editors discuss surprising shifts in promo’s top markets and the many ways that tariffs affected industry companies.

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How PRINTING United Expo Can Open New Doors for Distributors

Customers are demanding more customization, faster turns and fresh decoration. Attending the show can help distributors discover solutions to help meet those demands.

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Gildan Activewear Files Lawsuit Against 2 Haitian Contractors for Repeat Disruptions

The Counselor Top 40 supplier alleges that worsening conditions in the Caribbean nation led to interruptions that prevented the contractors from fulfilling their agreed-upon obligations.

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Will AI Agents Start Buying Print for Your Customers?

What happens when your customer’s next print buyer is not a person visiting your website, emailing a CSR or calling for a quote, but an AI agent tasked with finding the best supplier and placing the order?

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