Looking to generate business in the absence of live events, Naomi Bodway and 10 other distributors put together a virtual event for customers. The group hoped to reach 150 attendees. Thanks to their creative approach and a killer swag box, they ended up with more than 200. The event directly resulted in multiple orders for each distributor…
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Youssef Fadel, business development for NEPM-New England Promotional Marketing, Wilbraham, Mass., attended Promo Marketing’s Back to Business Virtual Power Meeting – Fall Edition in November. He walked away with a $1,000 prize for being the most engaged at the event, but he also completed a few successful orders, adding an easy $2,000 to one…
Read MoreA Michigan dispensary is taking cannabis-related promos to new levels by giving free cannabis to anyone who gets their COVID-19 vaccine. Any Michigan resident who brings proof of vaccination to Greenhouse of Walled Lake in Walled Lake, Mich., will receive a pre-rolled joint in “Pots for Shots” packaging…
Read MoreODP, parent company of Office Depot, has rejected Staples’ most recent acquisition proposal, coming back with a counter-offer to merge the two companies’ direct-to-consumer retail operations without including Office Depot’s business-to-business operations…
Read MoreFive years after the Federal Trade Commission put a stop to it, Staples Inc. is once again trying to buy its old competitor, Office Depot. Staples has reportedly put up an offer of $2.1 billion for Office Depot’s parent company, ODB Corp. Part of the plan involves working directly with the ODP board to tailor a merger plan that fits within FTC confines…
Read MoreWith just under a week until President-Elect Joe Biden’s inauguration, the first batch of official inauguration merchandise is starting to trickle out. The Biden-Harris camp put fashion first with their products, consulting designers to make streetwear-inspired apparel items. The most interesting item, though, might be the friendship bracelet…
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Olivia Scott, MAS, is owner and president of Promotional Partners Inc. She came away from a 2018 Power Meeting with notes and contacts she still uses today. She came away from a recent Virtual Power Meeting with all that and something extra: an upgraded showroom. Here’s how…
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Our third look at the pandemic’s impact on the promotional products industry showed that sales are continuing to decline in the industry overall, but for the first time since the spring, the decline is starting to level out. More encouraging is that several product categories are now performing well compared to their pandemic lows—and some of them may be surprising…
Read MoreAfter it suspended President Donald Trump from the platform, Facebook is urging its employees to avoid wearing branded apparel for their own safety. “In light of recent events, and to err on the side of caution, global security is encouraging everyone to avoid wearing or carrying Facebook-branded items at this time,” an internal memo sent Monday said…
Read MoreGoldman Sachs was set to have a legislative advocacy event for small businesses this week. That would be fine, except the event was called “Storm the Hill,” and after last week’s attack on the Capitol Building, Goldman Sachs had to do some damage control, including asking recipients to please not wear the event T-shirts they had already received…
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