The Louvre, arguably the most famous museum on the planet, has lost about about $108 million as a result of the pandemic, forcing it to find new ways to generate revenue, just like anyone else. So the museum began leaning heavily on branded merchandise and e-commerce, even teaming up with Uniqlo for a…
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10 Strategies to Maximize Sales From Existing Customers With Annual Reviews
We’re now a full two months into 2021, but one of the most common New Year’s Resolutions I hear centers around growing business with new and existing clients. We all know that gaining new clients takes a lot of time and energy, so why not put that same amount of energy into maximizing sales with existing clients?…
Read MoreGoogle, Amazon and Social Media Sites Ban Face Mask Ads, Making PPE Sales Difficult
Online platforms like Facebook, Google and Amazon have made it nearly impossible (or actually impossible) to sell or advertise face masks, creating problems for suppliers, distributors and even some end-buyers. Two distributors shared their experiences and how they’ve worked around the advertising bans…
Read MoreProposed Legislation to Protect Unionizing Rights Would Effectively Eliminate Independent Contractor Status Nationwide
The Protecting the Right to Organize (PRO) Act (H.R. 842) would, among other things, prevent American employers from “misclassifying” their employees, preventing them from receiving union benefits. In doing so, it would essentially eliminate independent contractor status, with major implications for promo businesses…
Read MorePromotional Totes and Bags: Product and Decoration Trends, Sales Ideas and More
With vaccine rollout underway, a return to business-as-usual (or something close to it) is coming. But the heightened safety measures brought on by the pandemic will likely remain in place for some time. Here’s where promotional totes and bags fit in the current market, and some ideas for selling them…
Read MoreBAMKO’s 2020 (Non-PPE) Promotional Products Sales Increased by 11%, Overall Sales Up 88% to $202M: Analysis
We’ve watched BAMKO closely over the last year, as the distributor has been one of the promo industry’s biggest success stories during the pandemic. Now, the company’s full-year and Q4 results are in, giving us a complete picture of BAMKO’s sales and providing some valuable insights for the rest of the industry…
Read MoreJason Sudeikis Repped His Sister’s Business With Branded Hoodie at Golden Globes
Jason Sudeikis did some advertising for his sister’s New York dance and fitness studio by wearing a hoodie with its logo on it during his Golden Globes acceptance speech. When he was accused of “product placement,” he chalked it up to just being a proud brother…
Read MoreMichael Cohen Is Selling Personalized Prison Jumpsuits (and Other Merchandise) to Promote His Podcast
There’s turning lemons into lemonade, and then there’s turning a pretty serious prison sentence into a merchandising opportunity. That’s what Michael Cohen, former Trump attorney, now vocal critic, is doing after being sentenced to three years in prison for tax evasion and campaign violations…
Read MoreTullamore Dew’s ‘O’Everyone’ Promotion Combines Personalized Print and Promo—and More If You Legally Change Your Last Name
Tullamore Dew, the Irish whiskey brand, is running a two-part St. Patrick’s Day promotion it’s calling “O’Everyone.” One part involves some fun branded merchandise. The other involves legally changing your last name in exchange for a shot at winning a trip to a pop-up Irish pub in the middle of the desert, obviously…
Read More5 Ways to Crush Your Client and Prospect Zoom Calls
By now, salespeople have picked up a few tricks to make virtual interactions successful. Still, there are always lessons to learn. Here, three distributors discuss how COVID-19 has impacted their businesses and share their best tips for overcoming obstacles and making connections remotely…
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