To get a toehold on what customers and end-users are looking for in promotional footwear, we spoke with Chloe Ayres, marketing manager for Sock Club, Austin, Texas, and Kaydee Walter, marketing specialist for Strideline, Seattle. Here are five big things to know…
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Promotional Writing Instruments: Trends, Sales Challenges and Opportunities
How do you go about selecting winning writing instruments that customers and end-users will love? We asked four supplier experts about what end-users are looking for in their writing instruments, updated trends and products, sales challenges and more…
Read MoreRobinhood Investors Use Earnings Call to Ask the Big Question: When Can We Get Branded Merch?
Robinhood, the stock trading and investing app, held its second quarter earnings call last week, giving shareholders the opportunity to ask questions about the company’s financials. The fifth top-voted question: When can we get some Robinhood branded merch?
Read MoreBarstool Sports Has Signed Thousands of College Athletes to NIL Partnerships, But No One (Not Even Barstool) Seems to Know the Plan
Barstool Sports founder Dave Portnoy posted on Instagram in July that college athletes could sign on as a Barstool Athlete and, in exchange, receive Barstool-branded merchandise. Other than that, no one—not even Portnoy—seems to know what exactly these partnerships will entail…
Read MoreWhat Promo Companies Made the 2021 Inc. 5000 List?
Here’s the full list of promotional products companies we found on the 2021 Inc. 5000 list. Like before, while many are traditional promotional products businesses, the changing nature of the industry has created space for companies that may fall outside the “traditional” definition…
Read MoreWhataburger’s New Co-Branded Fishing Apparel Line Somehow Makes a Lot of Sense
Whataburger isn’t just famous in Texas for its food. It’s also known to have some pretty killer branded merchandise. It’s so well-known for that, in fact, that people have posed as employees to get their hands on exclusive stuff. The chain’s newest merchandise venture is aimed at outdoor sports enthusiasts…
Read MoreMinnesota Twins Look to Draw Younger Fans to the Ballpark With ‘McDonald’s Approach’ to Merch
The Minnesota Twins are taking a “McDonald’s approach” to ballpark promos. No, they’re not replacing dollar dog night with discounted Big Macs. But they are borrowing from McDonald’s recent merchandise playbook with a ballpark-exclusive capsule collection and a focus on social commerce…
Read MoreAre Your Client Relationships Profitable? Take the 10-Question Test
Whether it’s a self-check that you do on your own or a process you do quarterly with your team, you need concrete answers to the broad question: “How are we doing with Client A?” To evaluate the health of your client relationship, here are 10 questions that will act as a guide for you and your team…
Read MoreMore COVID Lockdowns at Chinese, Vietnamese Ports Continue to Strain Supply Chains
The world’s third-busiest port partially shut down last week in the latest pandemic-related supply chain disruption. A terminal at the Ningbo-Zhoushan port was closed last Wednesday after a worker tested positive for COVID-19. Elsewhere, lockdowns in Vietnam created a backlog of 100,000 containers…
Read MoreIKEA ‘Store in a Box’ Promo Includes Swedish Meatball-Scented Candle
As part of the 10th anniversary celebration for IKEA’s customer loyalty program, members will receive a promotional “Store in a Box” gift, which includes Swedish meatball-scented candles. The other contents of the box are still secret, but it apparently features items reminiscent of in-store favorites…
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