Under Armour reportedly announced this week that it will end more than 2,000 existing wholesale partnerships, focusing instead on its direct-to-consumer business. The apparel company reported more than 50 percent growth in e-commerce business during its third fiscal quarter, with a 17 percent increase in direct-to-consumer business…
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Central America Facing ‘Catastrophic’ Flooding Threat From Tropical Storm Eta: How It Impacts Region’s Promo Apparel Facilities, Supply Chain
Honduras is home to manufacturing facilities for several large apparel companies operating in the promo industry, including Delta Apparel, Hanesbrands, Gildan and American Apparel (now owned by Gildan). As such, tropical storm Eta, despite its downgraded status, has the potential to disrupt the promo supply chain…
Read MoreBAMKO Sales Up 67%, 4imprint Recovering and Other Promo Industry Earnings Reports News
Last week, a number of prominent promo industry companies released earnings reports. While some of those companies are faring better than others as they navigate the pandemic, the news overall was encouraging. Here’s how a few of these promo businesses performed…
Read MoreIs This the Perfect Face Mask? Let’s Examine Why It’s So Popular
The Ultra Sport Face Mask from MasQd has been called the “Goldilocks of face masks,” and is getting support from big-name celebrities. So, what makes this mask so much better than the rest, and what can promo companies learn from it? Let’s look at the mask’s features and construction…
Read MoreSmall Changes Any Business Can Make to Increase Profitability
In business, creating good habits creates a snowball effect. When you make little changes and stick with them, they become habits. Those practices, in turn, become the way you do business every day. And those small changes create more efficient workflow processes, which can make your business more profitable and productive…
Read MoreChaos Creates Opportunity: Old and New Ideas for Prospecting and Retention
The present circumstances offer a once-in-a-lifetime opportunity for sales professionals who have the drive and the passion for this industry. Those who are willing to invest the time to retain existing buyer relationships and finances will succeed. Sales professionals who generate campaigns that target new companies and buyers will have the opportunity to pick up significant market share…
Read MoreOnline Stores, Community and Cannabis: How a Trio of Apparel Businesses Found Success During COVID-19
Justin Lawrence, Amy Baker and Rich Santo discussed how they pursued new product categories and sales verticals after the pandemic hit, and also how the community aspect of the industry helped them achieve growth, even when the cards were stacked against them…
Read MoreTikTok Is Going Nuts Over This Pen
The biggest TikTok sensation right now is a pen. Specifically, a Sharpie pen that has more than a million TikTok users obsessed with the smooth gel ink and comfortable grip. TikTok user Jackie Brown recently posted a video of herself hunting for the pen that “glides across paper like Kristi Yamaguchi used to on ice.”…
Read MoreChipotle’s New Branded T-shirt Has a Logo-Shaped QR Code That Helps Register Voters
QR codes have been around for a while, but they seem to have exploded in use during the pandemic. Suddenly, everyone is now an expert in scanning QR codes to access restaurant menus. And, thanks to a brilliant new T-shirt from Chipotle, they’re now experts in voter registration, too…
Read MoreBurger King Introduces Face Masks With Food Orders Printed on Them, Terrifying Mirror Promotion
Burger King Belgium recently tackled two issues—spread of COVID and poor communication—with a line of face masks. A total of 250 lucky customers received a branded mask with their menu item of choice printed across the front. In two other countries, the chain also introduced a terrifying in-store promotion involving the ghost of Ronald McDonald…
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