One of the most frequent questions distributors ask about social media is what to post. Most tend to have product-centric posts for obvious reasons. And while there is nothing wrong with that approach, social media is an invaluable tool to show what else you bring to the table. Here are 20 ideas you can easily implement…
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Michelob Ultra’s Star-Studded Super Bowl Ad Has a Full Line of Tie-In Merch (With Some Fun Interactive Features)
Michelob Ultra’s three-part Super Bowl ad brings celebrity endorsements, social media contests, a full branded merchandise collection and the call for fans to pay close attention to minute details, creating a multi-platform branding experience. The bowling alley-themed merchandise includes a T-shirt imprinted with a phone number that fans can actually call for a surprise…
Read MoreZing Manufacturing Introduces Two New S’well Food Storage Items, First S’well Pet Item
Zing Manufacturing, the exclusive supplier of S’well products in the promo industry, recently announced the introduction of three new S’well products into the promotional market. This new product release includes two food storage items and the first item from S’well Pet, adding to an already lengthy list of new products introduced over the past two years…
Read MoreTony Hawk Auctions Off His (Slightly NSFW) ‘Jackass Forever’ Promo Box
For the “Jackass” crew’s latest big-screen venture, “Jackass Forever,” participants and fans got a special promotional kit, including things like a specialized jacket, shot glasses and a moderately NSFW toy. Tony Hawk, who makes a brief cameo in the movie, is auctioning off not only his whole promo haul from the set, but also the T-shirt he wore and skateboard he used for his cameo…
Read MoreJason Lucash Steps Down as HPG Chief Development Officer, Looks Back on Promo Career
HPG, Braintree, Mass., announced today that Jason Lucash will step down from his role as chief development officer in order to pursue other career endeavors. Lucash will stay on in an advisory role as part of HPG’s board of directors. Lucash looked back on his time with HPG, and attributed the supplier’s success to its ability to stay current with customer trends and…
Read MoreBe an Inbox Hero With These Simple Tips for Better Sales and Prospecting Emails
Writing a good email is an art form. In business, it’s often the only time you have “in front” of a prospect, and you need to fight amongst countless others and junk mail to get that person’s attention. So, how do you do it right? If you ask Farquharson, president of Aspire For Inc. and chief creator of content for his own site full of industry sales training tools, it’s pretty much the same way you get to Carnegie Hall…
Read MoreBeijing Olympics Mascot Merchandise Is Flying Off Shelves in China
Bing Dwen Dwen, the 2022 Winter Olympics’ panda mascot, is apparently so popular in China that customers lined up in the cold outside of official merchandise retailers, cleaning out all of the Bing Dwen Dwen gear by 2:00 p.m. on Saturday. Shoppers told Reuters that getting their hands on Bing Dwen Dwen merchandise is almost impossible in Beijing…
Read MoreHarley-Davidson Steps Up Branded Apparel Efforts With Additions of Former Nike, Yeezy Executives
Harley-Davidson hired former Nike executive Erica Bullard and Yeezy designer Louise Goldin to lead its merchandising efforts. The addition of new hires with strong apparel backgrounds shows just how committed Harley-Davidson is to expanding into lifestyle-brand territory and prioritizing merchandise…
Read MoreBud Light’s New NFT Drop Will Give Buyers ‘Voting Rights’ for Upcoming Promotional Merchandise
Bud Light is using participation its newest NFT drop to influence future branded merchandise that you can actually see, touch or wear. On Feb. 6, NFT/Bud Light enthusiasts can try to get their hands on the newly minted tokens. If they get one, they’ll be able to vote on Bud Light NEXT branded merchandise decisions…
Read MoreCheck Out The Cool Branded Products Team USA (And Canada) Got at the Olympics
Members of Team USA showed off some of the branded merchandise they received from Skims and Ralph Lauren, as well as the branded items in their rooms at the Olympic Village…
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