Amazon recently issued branded T-shirts as a thank you for fulfillment center employees. That gesture wasn’t entirely well received, especially in light of the company’s move to end its $2 hourly hazard pay wage hike and general employee concerns about working conditions before and during the coronavirus pandemic…
Read MoreWe’ve chronicled numerous recent gestures that have proven touching and hopeful. While it would be wonderful to count every bit of news as a positive, a gaffe by Pepsi that found the company including its branding on a COVID-19 testing banner has reminded us that, well, these are certainly confusing times, even for marketers…
Read MoreFor those of us with fancy iPhones that recognize our faces, face masks might create some difficulty. But, since wearing a face mask in public spaces seems to be the norm for the foreseeable future, Apple has adapted to the times and made it so iPhone users can still easily unlock their phones with its Face ID function, even when they’re wearing a mask…
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For “Tiger King” fans looking for a way to display their in-show allegiances, the merchandise world has begun to give them their chance, as series star Carole Baskin recently released branded face masks that bear her signature saying, “Hey, all you cool cats and kittens.”…
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Given our love for the promo campaigns that minor league baseball squads have presented, we are pleased both as supporters of the national pastime and admirers of wordplay that the St. Paul Saints held a ‘Nopening Day’ celebration that saw them distribute T-shirts to fans via curbside pickup…
Read MoreRock icons Devo have cashed in on their weirdness over the years, and they are now using their singular identity to sell branded PPE items, with a face shield incorporating Devo’s famous “Energy Dome” headwear earning our vote as the most creative promotional product meant to combat the COVID-19 pandemic…
Read MoreOwing to COVID-19 pandemic, the notion of having fun might prove difficult or even guilt-inducing for many individuals, but diversions must go on somehow. Business must do the same, so Versa Printing Inc. is combining the need for both areas to remain vital by issuing a coronavirus-themed loteria game, with the product generating a great response so far…
Read MoreAhead of the 2020 Olympic Games, Nike had been looking to release a combo sneaker with 7-Eleven for the former’s Japanese followers, but the pandemic’s postponement of the games caused the partners to scrap the idea and decide against the possibility of giving the shoe a backup release in the U.S…
Read MoreWhile the organizers of many events are pushing for later dates due to the COVID-19 pandemic, other officials have elected to transform events into digital experiences. Microsoft is going the virtual route for its Build conference, and sent early registrants for the May 19-20 discussion a sweet promo box teeming with promotional products…
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Many of us know actor John Krasinski for his role as Jim Halpert in “The Office.” If you’ve been keeping up his new YouTube series, “Some Good News (SGN),” you might have noticed that the Pepsi logo featured in one of his recent videos might look very familiar to the one on Pepsi’s official new branded merch…
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