When a parent organization at a Philadelphia charter school approached Damien Smith with a chance to provide students with T-shirts and various school supplies for an event, it gave Smith an opportunity to upsell with more promo items that fit into the school’s water park field trip and become the go-to distributor for a community…
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Our First Full Look at the Apple Mask—a Feat of Modern Brand Experience
We got our first full look at the Apple mask, a face-covering the company developed specifically for its retail and corporate employees. Like other Apple products, it’s meticulously branded and packaged, and has some original design elements that set it apart from competitors. Say what you will about Apple, but it has branding down to a science…
Read MoreOkCupid’s Merch-Heavy #VILF Promo Campaign Wants You to Be the Sexiest Voter You Can Be
OkCupid, one of the many dating services available today, is trying to bring some romance to the civic duty of voting in the 2020 election. It’s doing that by introducing a full line of merchandise like bags, lawn signs and T-shirts that say “Be a #VILF,” which, of course stands for, “Voter I’d Like to…” well, you know…
Read MoreAmazon to Buy $400M in Kornit Digital Printing Equipment, Open New Merch by Amazon Facility
Amazon is set to significantly expand its digital and on-demand printing capabilities with a commitment to buy $400 million in digital printing products from Kornit. Separately, Amazon plans to open a new Merch by Amazon facility in Phoenix as the company’s e-commerce sales soar…
Read MoreUp to 70% of Imported KN95 Masks Do Not Meet Filtration Standards, Study Finds
With N95 masks expected to remain in short supply for the duration of the pandemic, many U.S. hospitals and other health facilities have turned to alternatives like the KN95 for frontline workers. But a new study is casting doubt on the reliability of many models of the masks imported from China…
Read MoreDecoration Diaries: How A&P Master Images Used Halftone Screen Printing to Land a Repeat Customer
A&P Master Images pitched the idea to use a trendy screen print technique to bring a customer’s hand sketch to life. The product was such a hit it evolved into an online company store for fulfillment and future business with the client on other projects…
Read MoreThere’s Plenty of RBG Merch, Including a ‘Fill That Seat’ Trump T-shirt
Just as we do with musicians and movie stars, the world mourned through merchandise with the passing of Supreme Court Justice Ruth Bader Ginsburg. With her high profile in pop culture, it was only natural that fans would flock to buy all things RBG. The Trump Campaign launched a shirt, too…
Read MoreGM Sues Former Director Involved in UAW Promo Corruption Case
GM is suing a former company director as a means of recouping money lost as a result of a corruption case surrounding promotional products vendors and bribery.
Read MoreMiller Lite Made a Beer Can With an Antenna to Stream Football Games
The quest to see what a beer can can’t do has now yielded the first “Cantenna,” which Miller Lite says is “the only reception device on the market that is great tasting and serves up football straight to fans’ living rooms.”
Read MoreUtah Distributor Charged With Impersonating 3M Rep, Falsely Claiming to Have Millions of N95 Masks
A Utah-based distributor is accused of presenting himself as a 3M representative and claiming to have millions of N95 masks for sale. John Anthony Taylor, owner of Positive Marketing LLC and Wasatch Promotional Products in Park City, reportedly claimed to have access to one billion 3M N95 masks, which raised eyebrows…
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