Direct-to-garment is a great option for small decorators that outsource screen printing but want to offer something in-house for smaller runs. It’s also a good choice for those who want to use inkjet technology, since it doesn’t have a color limit, a large equipment footprint or setup charges. But there are a few misconceptions about this decoration method…
Read MoreWith a pandemic and no baseball in the ballparks, Minor League Baseball’s record 2019 merch sales are guaranteed to drop for 2020. But if there’s one thing we know about Minor League teams, it’s that their marketing is creative as all get out. And teams are coming up with ways to move merchandise as best they can…
Read MoreOn Taylor Swift’s surprise new full-length album, released last week, there’s a song called “cardigan.” Swift just so happens to have a brand new branded cardigan available at her merch store. She also happens to wear this exact cardigan toward the end of the music video for the song “cardigan,” which already has more than 29 million views on YouTube…
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The folks in charge of Starbucks Korea’s summer rewards program, which includes a branded suitcase and folding chair, might not have expected to see lines out the door at Starbucks with customers drinking as much as possible as quickly as possible to make sure they get the rewards. But that’s what happened…
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IKEA is best known for its modern furniture and home furnishings with names like “Mlalmgörn” and “Slüfstaflargen.” But the retailer has also dabbled in branded merchandise and apparel, previously turning its iconic shopping bags into bucket hats and launching a limited streetwear line. Now, it’s making more of an official foray into branded merchandise…
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With coronavirus infection surging in Florida, Palm Beach County, the state’s third most-populous county, enacted a mandatory mask order in June. To reinforce the message with residents, the county has undertaken an ambitious program to send four branded masks to each of its nearly 659,000 residential addresses…
Read MoreAfter authorities ordered the facility shut down due to more than 300 positive COVID-19 cases and four employee deaths, Los Angeles Apparel founder Dov Charney said the company was in the right to continue operating. His reasoning? The numbers found in his company are “commensurate” with the COVID-19 rate in South Los Angeles overall, and therefore not indicative of an outbreak…
Read MoreSourcing PPE, while lucrative for promo businesses, has also been challenging. Things could get a bit tougher now, as flooding has impacted major production hubs in China, including those manufacturing PPE for shipment to the U.S. The city of Wuhan, along with the provinces of Anhui, Jiangxi and Zhejiang, declared red alerts…
Read MorePeople have been spotting Linkin Park shirts in China at almost every turn, usually one specific T-shirt design from 2007. Sometimes the band name is misspelled. The question looms: Why is this the biggest trend in Chinese streetwear today? We finally have some answers…
Read MoreThe FDA has added to its list of potentially harmful hand sanitizer products, bringing the list to a new total of 75 products potentially containing methanol. The list still only includes products manufactured in Mexico, and the FDA has implemented an import alert on Friday for some products, in addition to the recalls and recommended recalls…
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