The completely custom, highly creative promotional products make a great study for distributors in the branded merchandise arena.
Read More4 Merch Marketing Lessons From Liquid Death’s Cold Plunge Tub & Casket Cooler
Collection: Trending Stories
Drinkware, Social Media & the Continual Search for the Next Stanley
First, it was Nalgene. Then, it was Yeti. After that, it was S’well, Hydro Flask, Stanley, Owala – an ever-growing list of water bottle brands making their mark on the cultural zeitgeist. In each of these “it” brands’ moment of glory, they dominated both retail and promo. S’well generated over $100 million in revenue from…
Read MorePromo Companies Brace for Hurricane Helene
The massive hurricane was forcing closures and otherwise impacting operations at industry companies in its path.
Read MoreExecutive Perspectives: Metrographics’ Casey Duke on Controlling Variables
Print & Promo Marketing’s ongoing feature series, Executive Perspectives, tells the personal entrepreneurial stories of leading professionals in the print and promotional products industry. This month, we interviewed Casey Duke, partner at Metrographics (asi/268937) in Fairfield, NJ. In our chat, Duke discussed everything from taking over the reins from his father and modernizing the business, to adapting…
Read More6 Tips To Beat the Social Media Algorithm
Try these strategies to enhance your marketing efforts and build engagement with prospects online.
Read MoreThe Latest Trend in Casual Fashion? Boxers for Women
Celebs like Kristen Stewart and Kendall Jenner have been spotted wearing boxer shorts as outerwear.
Read MoreLeather and Lace: The Challenges of Tough and Delicate Media
Working with substrates outside of the normal range of materials can be difficult. Thick and tough substrates, as well as delicate ones, are some of the most challenging. When you think of printing, your mind may go straight toward the most common media, like paper, vinyl, and films. However, wide-format printers often tackle a wider…
Read More4 Reasons Promo Is Going To Have a Strong Fourth Quarter
The industry will end the year with a bang, collectively generating its highest revenue and greatest year-over-year sales growth of any 2024 quarter in Q4.
Read MoreBYBBA Partners With 4Ocean To Combat Plastic Pollution
The reusable bag supplier will fund the removal of one pound of plastic waste for each bag sold beginning Oct. 1.
Read MorePorts Prep for Strike as Oct. 1 Work Stoppage Looms
A strike by unionized port workers along the East and Gulf Coasts could send disruption rippling through global supply lines, including the promotional products market.
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