At this point, Tesla is less a car company with amazing branded merchandise than it is an amazing merchandise company that happens to make cars. And Elon Musk is sort of an eccentric genius when it comes to marketing with branded merchandise. There have been surfboards, hats that raise absurd amounts of money, flamethrowers and plenty…
Read MoreRJ Hagel, manager of global marketing for Goldstar; Tom Davenport, co-founder of Ink Kitchen; and Mike Wilson, vice president of operations for Overture Promotions, joined our own Sean Norris for a panel discussion on how promo businesses can take their decoration capabilities to the next level, and how that can attract more business even when times are tough for customers…
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Four Seasons Total Landscaping announced in a Facebook post on Sunday that it would release a line of merchandise today, while clarifying that it “would have proudly hosted any presidential candidate’s campaign at our business.” As promised, the company now has a fully stocked merchandise store, complete with stickers, three T-shirt designs and a hoodie…
Read MoreThere have been two major legislative decisions this week in Jersey, both of which have potential repercussions for the promo industry. Yesterday, Gov. Phil Murphy signed into law a ban on single-use plastic bags, paper bags, plastic straws and other plastic packaging. And the state voted on Tuesday to legalize recreational cannabis in the state…
Read MoreUnder Armour reportedly announced this week that it will end more than 2,000 existing wholesale partnerships, focusing instead on its direct-to-consumer business. The apparel company reported more than 50 percent growth in e-commerce business during its third fiscal quarter, with a 17 percent increase in direct-to-consumer business…
Read MoreHonduras is home to manufacturing facilities for several large apparel companies operating in the promo industry, including Delta Apparel, Hanesbrands, Gildan and American Apparel (now owned by Gildan). As such, tropical storm Eta, despite its downgraded status, has the potential to disrupt the promo supply chain…
Read MoreLast week, a number of prominent promo industry companies released earnings reports. While some of those companies are faring better than others as they navigate the pandemic, the news overall was encouraging. Here’s how a few of these promo businesses performed…
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The Ultra Sport Face Mask from MasQd has been called the “Goldilocks of face masks,” and is getting support from big-name celebrities. So, what makes this mask so much better than the rest, and what can promo companies learn from it? Let’s look at the mask’s features and construction…
Read MoreIn business, creating good habits creates a snowball effect. When you make little changes and stick with them, they become habits. Those practices, in turn, become the way you do business every day. And those small changes create more efficient workflow processes, which can make your business more profitable and productive…
Read MoreThe present circumstances offer a once-in-a-lifetime opportunity for sales professionals who have the drive and the passion for this industry. Those who are willing to invest the time to retain existing buyer relationships and finances will succeed. Sales professionals who generate campaigns that target new companies and buyers will have the opportunity to pick up significant market share…
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