Virtual interactions are increasing as workplaces look to stay connected with employees. Essential businesses remain open. And other businesses still need to reach out to customers via video calls. All of these businesses still have a need for branded apparel for staff…
Read MoreLast month, we suspected that the organizers of the Breeders’ Cup T-shirt design contest would receive ample applications. Now that the submission period has closed, officials have narrowed the pool of 93 entrants to five finalists, with one lucky individual set to play an interesting part in horse racing’s history…
Read More
Businesses from coffee shops to bars to high-end restaurants may need to adjust their operating models as the country begins to reopen. With sanitary concerns and an increased demand for to-go orders, there is a critical role distributors can play as food and drink companies navigate the new normal…
Read MoreNearly three months have passed since LeBron James delighted fans with displays of his basketball prowess, but the superstar has remained in the public eye, especially through a collaboration with rapper Travis Scott. The duo designed T-shirts that went to members of the high school class of 2020, with proceeds going to charities…
Read MoreOriginally set for April 20, the Boston Marathon was first postponed until September due to the coronavirus, and now will be virtual only. But it will still have its shot at setting the pace as a marquee event, as participants will receive their customary T-shirts, medals and race bibs even as they compete virtually…
Read MoreOrders of Starbucks merch on some reseller sites have increased by more than 100 since most states and cities went on lockdown in March. But with no online store of its own and a lot of customers still without the option of going into physical locations, Starbucks is missing out on a huge amount of potential revenue from merchandise sales…
Read MoreScientists are working on creating a treatment for face masks that not only prevent pathogens from spreading, but actually kills the virus on contact. According to Newsweek, researchers at the University of Kentucky have been working on a mask that would “capture and deactivate” the SARS-CoV-2 virus that causes COVID-19…
Read More
Dietz & Watson is a well known deli brand, but it’s also been known to dabble in branded merch, and its latest offering benefits certain cities that have been affected by the COVID-19 pandemic. From now until June 21, 50 percent of all purchases from the company’s “Lounge for Good” online store will be donated to small business and charities…
Read More
Amazon recently issued branded T-shirts as a thank you for fulfillment center employees. That gesture wasn’t entirely well received, especially in light of the company’s move to end its $2 hourly hazard pay wage hike and general employee concerns about working conditions before and during the coronavirus pandemic…
Read MoreWe’ve chronicled numerous recent gestures that have proven touching and hopeful. While it would be wonderful to count every bit of news as a positive, a gaffe by Pepsi that found the company including its branding on a COVID-19 testing banner has reminded us that, well, these are certainly confusing times, even for marketers…
Read More