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Collection: Trending Stories

Brilliant’s Fictional Grocery Store Showcases Very Real Trends in Promo

The Miami pop-up centered around a fake grocery store demonstrates how to brand a story across a variety of products.

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Charley Lombardo Talks Long-Term Success

The GO2 Partners president discusses teamwork, trends and actionable solutions.

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Nearly 1,000 Tune Into ASI Tariff Webinar Featuring Expert Panelists

The panel discussed the implications of the Trump administration’s tariffs for promo and offered advice industry businesses can use to mitigate the upheaval.

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End-Buyer Research: Millennials

Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.

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S&S Activewear Relaunches Prime Line Division

The hard goods division has a standalone website and dedicated sales and customer support teams.

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Legality of Trump Tariffs Questioned as President Hits China With Another 50% in New Tariff Rates

Some legal experts say President Trump lacks the authority to implement his sweeping levies, and at least one lawsuit has been filed. Meanwhile, the White House has heaped a total of 104% in additional duties on China in 2025.

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United Kingdom To Restrict Government Departments From Buying Branded Merch

A U.K. minister called spending on promotional products “wasteful,” adding it will be allowed only in select circumstances.

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Better Together: Why Counselor Top 40 Suppliers Are Teaming Up

Leading suppliers are forming partnerships to benefit both parties and broaden their offerings for distributors.

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ASI Fort Worth 2025: Attendees Head Home Feeling Energized, Enthusiastic

Distributors are looking forward to putting new tech know-how into practice and presenting fresh ideas to clients after attending the largest promo trade show in the Southwest.

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ASI Fort Worth 2025: Product Showcase Winners

Suppliers showed off fresh and trending items in the show’s Product Showcase area, where attendees were able to vote on their favorites.

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