Ahead of the November presidential election, Anheuser-Busch is reportedly sending over 8 million ounces of its sanitizer to polling locations across the U.S. That comes out to around 62,500 gallons. For perspective, if you put all that sanitizer into gallon jugs and placed them in a line, it’d stretch for almost five and a half miles…
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How One Promo Company Turned Massive PPE Sales Success Into a Creative Give-Back Effort
In the first half of 2020 alone, iPromo booked 1,000 percent more sales and shipped 800 percent more orders than it did in all of 2019. But after months of soaring PPE sales catapulted iPromo to these record numbers, discarded PPE was now littering the streets and piling up in waterways, raising alarm from a growing number of environmentalists. The company has a fun idea to help clean it up…
Read MoreVistaprint Goes Agency With Acquisition of Design and Advertising Services Platform 99designs
99designs, based in Australia and backed by Silicon Valley venture capital firm Accel Partners, boasts a network of freelancers in logo design, custom apparel, custom printed materials and a variety of other advertising and design services. The platform allows customers to hire a designer directly or open a brief and select from ideas submitted by designers…
Read MoreMcDonald’s Wants You to Wear Your Birthday Suit With Its Latest Branded Merch Launch
I know we said McDonald’s wants you to wear your “birthday suit,” but we have to remind you (as your attorneys) not to show up to McDonald’s in the nude. This is just a clever turn of phrase on McDonald’s behalf. The fast food restaurant released a loungewear set to celebrate the the McFlurry’s 25th anniversary from home, and it sold out in an hour…
Read MoreMore Virtual Trade Shows and Events Are Sending Promotional Products and Gift Packages Directly to Attendees
More and more events are figuring out that promotional products remain a key part of their strategy—and figuring out how to deliver them to virtual attendees. Crain’s New York Business just ran a story on it, namedropping a whole bunch of events that are going this route, including the New York City Wine & Food Festival and New York Comic Con, both happening virtually in October…
Read MoreSpecial K Is Helping You Remember What Day It Is With Branded Socks
Kellogg’s is making sure that you keep those feet fresh every day of the week with a special line of branded socks that corresponds with Special K flavors and a weekly planner. All of these items come in the “Blursday Go-Away Kit,” which “aims to help people avoid the feeling that each day is blurring into the next as they spend more time at home during the pandemic.”…
Read MoreProud Boys Denied Access to Favored Polo Shirt, But Presidential Debate Leads to New Designs
Members of the Proud Boys, the far-right organization, are known for wearing black and yellow Fred Perry polo shirts typically seen at rallies or protests. In response, Fred Perry said it will stop selling the shirts in North America. It may not matter, as Tuesday night’s presidential debate led to new opportunities for the Proud Boys to design shirts of their own…
Read MoreDecoration Diaries: How a Promo Distributor Turned a T-shirt Order Into Much More (and Gained New Customers)
When a parent organization at a Philadelphia charter school approached Damien Smith with a chance to provide students with T-shirts and various school supplies for an event, it gave Smith an opportunity to upsell with more promo items that fit into the school’s water park field trip and become the go-to distributor for a community…
Read MoreOur First Full Look at the Apple Mask—a Feat of Modern Brand Experience
We got our first full look at the Apple mask, a face-covering the company developed specifically for its retail and corporate employees. Like other Apple products, it’s meticulously branded and packaged, and has some original design elements that set it apart from competitors. Say what you will about Apple, but it has branding down to a science…
Read MoreOkCupid’s Merch-Heavy #VILF Promo Campaign Wants You to Be the Sexiest Voter You Can Be
OkCupid, one of the many dating services available today, is trying to bring some romance to the civic duty of voting in the 2020 election. It’s doing that by introducing a full line of merchandise like bags, lawn signs and T-shirts that say “Be a #VILF,” which, of course stands for, “Voter I’d Like to…” well, you know…
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