On Taylor Swift’s surprise new full-length album, released last week, there’s a song called “cardigan.” Swift just so happens to have a brand new branded cardigan available at her merch store. She also happens to wear this exact cardigan toward the end of the music video for the song “cardigan,” which already has more than 29 million views on YouTube…
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Starbucks Rewards Promo Has South Korea Going Crazy Over Branded Merchandise
The folks in charge of Starbucks Korea’s summer rewards program, which includes a branded suitcase and folding chair, might not have expected to see lines out the door at Starbucks with customers drinking as much as possible as quickly as possible to make sure they get the rewards. But that’s what happened…
Read MoreIKEA Launched Its First-Ever Branded Merch Collection (But You Can Only Get It at One Store)
IKEA is best known for its modern furniture and home furnishings with names like “Mlalmgörn” and “Slüfstaflargen.” But the retailer has also dabbled in branded merchandise and apparel, previously turning its iconic shopping bags into bucket hats and launching a limited streetwear line. Now, it’s making more of an official foray into branded merchandise…
Read MoreFlorida’s Palm Beach County Is Mailing Four Branded Masks to Each of Its 659,000 Residences
With coronavirus infection surging in Florida, Palm Beach County, the state’s third most-populous county, enacted a mandatory mask order in June. To reinforce the message with residents, the county has undertaken an ambitious program to send four branded masks to each of its nearly 659,000 residential addresses…
Read More‘I’ve Never Been So Disgusted by a Businessperson’: Employees Speak Out as Charney Says There’s ‘No Outbreak’ at Los Angeles Apparel
After authorities ordered the facility shut down due to more than 300 positive COVID-19 cases and four employee deaths, Los Angeles Apparel founder Dov Charney said the company was in the right to continue operating. His reasoning? The numbers found in his company are “commensurate” with the COVID-19 rate in South Los Angeles overall, and therefore not indicative of an outbreak…
Read MoreMajor Flooding In China Is Disrupting PPE Supply Chains, Delaying Shipments
Sourcing PPE, while lucrative for promo businesses, has also been challenging. Things could get a bit tougher now, as flooding has impacted major production hubs in China, including those manufacturing PPE for shipment to the U.S. The city of Wuhan, along with the provinces of Anhui, Jiangxi and Zhejiang, declared red alerts…
Read MoreHow a Linkin Park Logo Tee From 2007 Became a Chinese Streetwear Phenomenon
People have been spotting Linkin Park shirts in China at almost every turn, usually one specific T-shirt design from 2007. Sometimes the band name is misspelled. The question looms: Why is this the biggest trend in Chinese streetwear today? We finally have some answers…
Read MoreFDA Dangerous Hand Sanitizer List Now Tops 75 Products
The FDA has added to its list of potentially harmful hand sanitizer products, bringing the list to a new total of 75 products potentially containing methanol. The list still only includes products manufactured in Mexico, and the FDA has implemented an import alert on Friday for some products, in addition to the recalls and recommended recalls…
Read MoreMarket Tracker: Coronavirus News and Economic Updates From Top Promotional Products Verticals
Welcome to Market Tracker. This is an updating resource compiling the latest news on coronavirus impacts and economic recovery for top vertical markets promotional products distributors sell into. The Promo Marketing team will update this post regularly with new information from each market as it becomes available. Here are this week’s updates…
Read MoreHow a Distributor Helped Raise $11,000 for Local Businesses Through Fundraising Stores
Seeing communities rally around local businesses affected by the pandemic has been nothing short of inspiring. A lot of these campaigns have involved selling merch to raise money, as was the case for Kelley Rice, owner of Imagination Print & Design, who got to be a part of the effort to raise money for local businesses through promotional products…
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