Nearly three months have passed since LeBron James delighted fans with displays of his basketball prowess, but the superstar has remained in the public eye, especially through a collaboration with rapper Travis Scott. The duo designed T-shirts that went to members of the high school class of 2020, with proceeds going to charities…
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The Boston Marathon Will Now Be Virtual, But Runners Will Still Get Race Promos
Originally set for April 20, the Boston Marathon was first postponed until September due to the coronavirus, and now will be virtual only. But it will still have its shot at setting the pace as a marquee event, as participants will receive their customary T-shirts, medals and race bibs even as they compete virtually…
Read MoreStarbucks Merchandise Is Selling Like Crazy (But Starbucks Won’t See a Dime of It)
Orders of Starbucks merch on some reseller sites have increased by more than 100 since most states and cities went on lockdown in March. But with no online store of its own and a lot of customers still without the option of going into physical locations, Starbucks is missing out on a huge amount of potential revenue from merchandise sales…
Read MoreScientists Are Working on Face Masks That Kill Coronavirus On Contact
Scientists are working on creating a treatment for face masks that not only prevent pathogens from spreading, but actually kills the virus on contact. According to Newsweek, researchers at the University of Kentucky have been working on a mask that would “capture and deactivate” the SARS-CoV-2 virus that causes COVID-19…
Read MoreDietz & Watson Is Donating Half of Proceeds From Branded Loungewear and Other Merch Sales to Local Charities
Dietz & Watson is a well known deli brand, but it’s also been known to dabble in branded merch, and its latest offering benefits certain cities that have been affected by the COVID-19 pandemic. From now until June 21, 50 percent of all purchases from the company’s “Lounge for Good” online store will be donated to small business and charities…
Read MoreAmazon Takes Heat for Giving Employees ‘Thank You’ T-shirts As It Cuts Hazard Pay
Amazon recently issued branded T-shirts as a thank you for fulfillment center employees. That gesture wasn’t entirely well received, especially in light of the company’s move to end its $2 hourly hazard pay wage hike and general employee concerns about working conditions before and during the coronavirus pandemic…
Read MoreThis Pepsi-Branded COVID-19 Testing Banner Was Maybe Not the Best Idea
We’ve chronicled numerous recent gestures that have proven touching and hopeful. While it would be wonderful to count every bit of news as a positive, a gaffe by Pepsi that found the company including its branding on a COVID-19 testing banner has reminded us that, well, these are certainly confusing times, even for marketers…
Read MoreApple Update Makes It Easier to Unlock Face ID Enabled iPhones While Wearing a Mask
For those of us with fancy iPhones that recognize our faces, face masks might create some difficulty. But, since wearing a face mask in public spaces seems to be the norm for the foreseeable future, Apple has adapted to the times and made it so iPhone users can still easily unlock their phones with its Face ID function, even when they’re wearing a mask…
Read More‘Tiger King’ Star Carole Baskin Is Selling Branded Face Masks
For “Tiger King” fans looking for a way to display their in-show allegiances, the merchandise world has begun to give them their chance, as series star Carole Baskin recently released branded face masks that bear her signature saying, “Hey, all you cool cats and kittens.”…
Read MoreMinor League Baseball Team Holds ‘Nopening Day’ Curbside T-shirt Giveaway
Given our love for the promo campaigns that minor league baseball squads have presented, we are pleased both as supporters of the national pastime and admirers of wordplay that the St. Paul Saints held a ‘Nopening Day’ celebration that saw them distribute T-shirts to fans via curbside pickup…
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