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The Fallout From Trump’s ‘Worse Than Expected’ Tariffs

Promo leaders expect the sweeping new levies, announced by the president on April 2, to cause soaring price hikes, damage the economy and reduce demand for branded merch.

From uniquely textured decoration to taking fresh inspiration from retail, here are the top trends and new products from the South’s signature trade show.

The president revealed new levies on April 2 that stand to affect promo product pricing, sourcing, cash flow and sales.

For Gross – a competitive race car driver, marketing executive and C6 quadriplegic – finding success is all about embracing both failure and our biggest weaknesses.

A Power Session panel featured best practices from three distributors who offer both promo and print services to their clients.

Sameena Safdar, founder & CEO of digital marketing consultancy Amplify Your Voice, offered best practices to build relationships with prospects on social media and turn them into clients.

An investment firm headed by promo industry veteran Jeff Lederer acquired supplier MyPromoPartner when it also bought Counselor Top 40 distributor Myron and is now giving the supplier new life under Michael Reisbaum.

Oliver Kimberley, general manager of Quad’s managed services division, gives a behind-the-scenes look at the multibillion-dollar marketing firm’s new branded merchandise division, and where he sees the industry heading.

Lost International said the pop star has infringed on its trademark by using the “Mayhem” mark in connection with her new album and related branded merchandise.

ASI President & CEO Tim Andrews, iPROMOTEu CEO Lori Bauer and The Magnet Group CRO Dan Jellinek weighed in on potential tariff impacts and how suppliers and distributors alike are preparing.