Trending Stories Archives - Page 35 of 232

‘Powering Through’: Industry Pros Offer Aid, Persist In the Face of California Wildfires

Los Angeles-area promo companies have faced harrowing challenges since the blazes erupted but are also doing their part to help their communities.

U.S. marketers are projected to spend $37.3 billion on direct mail in 2024, reflecting a 2.6% growth from the previous year. Despite rising postage costs and competition from digital media, 81% of surveyed brands plan to increase their direct mail budgets in 2025.

The Counselor Top 40 firm has struck a deal that entails the purchase of Skinner & Kennedy Co. offerings that include commercial, desk pad and planner calendar styles, as well as products like notepads and paper fans.

The Counselor Top 40 supplier will be offering tech accessories from the Seattle-based firm through its webstore platform.

Roddis is taking the top role at the Counselor Top 40 distributor as former president Mike Giachetti transitions to what was described as semi-retirement.

It’s an improvement from the Philadelphia-based supplier’s previous ranking with the sustainability assessment platform.

Also, Ninja Transfers offers Easy Peel DTF technology, and Stahls’ shares a new episode of its Heat Press Transformation series.

Counselor Top 40 supplier PCNA offered up ideas for appealing to buyers based on statistics and customer input.

Promo’s first big trade show of the year was replete with new products and emerging trends that are sure to move the needle with end-buyers.

From a bustling exhibit floor and business-building education to an inspiring keynote and abundant networking opportunities, promo’s largest East Coast show provided a vibrant kickoff to the new year.