An emerging practice in the industry and beyond, detailed, public reporting on environmental and social impact helps firms set goals and stay accountable.
Read MoreNearly One-Third of Top Promo Firms Release Annual Sustainability Reports
Collection: Trending Stories
From Ink to Impact: Why Epic Promotions Pivoted From Print to Promo
The Warwick, RI-based distributor has found success by leveraging its long-standing client relationships and deep industry knowledge.
Read More2025 Counselor State of the Industry: Reconsidering China
The impact of tariffs is accelerating a defined trend: suppliers expanding their overseas sourcing beyond just China.
Read MoreThe August 2025 Print & Promo Marketing Digital Edition Is Live
The August 2025 edition of Print & Promo Marketing is now out. This issue is the second “Top Print Distributors” feature, which specifically hones in on 20 of the top-selling print distributors in the market. It also includes the Counselor Top 40 Distributors list.
Read More2025 State of the Industry: Buyer Preferences
Distributors are spending smarter on client campaigns, aiming for the sweet spot of premium-feel promo at every price point.
Read MoreTrump Announces Barrage of Updated ‘Reciprocal’ Tariffs Going Into Effect Aug. 7
The president’s executive order on Thursday unveiled levies that will affect nearly 70 U.S. trading partners, as well as a steeper rate on Canadian goods in place immediately.
Read More2025 Counselor State of the Industry
In a year of extraordinary challenges, promo companies have shown the grit needed to succeed.
Read MoreASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”
After a challenging first half of the year, eager attendees and exhibitors at the industry’s largest trade show in the Midwest said they’re looking forward to closing more sales in Q3 and Q4.
Read MoreTrump Ends ‘De Minimis’ Exemption With Executive Order
The loophole – a practice used by distributors and suppliers – allowed low-value products to enter the U.S.
Read MoreSerious Business: Understanding Business Forms
Business forms are a reliable source of sales if you can commit to doing it right.
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