The third annual study of the European promotional products industry builds on ASI Research’s initial groundbreaking report on the market, which launched in 2023.
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The annual event featured more than 100 vendors, a 1.5-mile-long parade and a music festival.
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I’ve found that one of the easiest ways to sell, without directly selling, is by using targeted lead generation strategies. Print companies can bring high-intent customers directly to them utilizing lead gen tactics. No cold calls, no aggressive pitches, just thoughtful marketing that aligns with how print buyers actually search for solutions and make decisions.
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The decorating technique can add more dimension and depth than typical embroidered logos.
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Plus, Stahls’ and Lane Seven Apparel are holding a half-day Heat Press Pro Day on July 17, and Roland DGA has released several new printers.
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Exclusive research from ASI breaks down the promo preferences of end-buyers in five top industries and multiple demographics.
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Apparel decorators must find the right balance between covering costs, ensuring profitability and staying competitive.
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Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting it provide valuable merch lessons industry distributors can use to drive business.
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ASI Research’s monthly sales report revealed that half of companies had year-over-year sales declines in May, but full-year projections are showing improvement.
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Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled a sudden craving for chips and queso in college students this graduation season.
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