ASI Media’s Christopher Ruvo and Brendan Menapace sweep you through some of the most pertinent takeaways from promo’s first major trade show of the year.
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Keynoter Tiffani Bova, a former Salesforce executive, explained why a laser focus on customer experience is paramount for boosting sales.
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Los Angeles-area promo companies have faced harrowing challenges since the blazes erupted but are also doing their part to help their communities.
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U.S. marketers are projected to spend $37.3 billion on direct mail in 2024, reflecting a 2.6% growth from the previous year. Despite rising postage costs and competition from digital media, 81% of surveyed brands plan to increase their direct mail budgets in 2025.
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The Counselor Top 40 firm has struck a deal that entails the purchase of Skinner & Kennedy Co. offerings that include commercial, desk pad and planner calendar styles, as well as products like notepads and paper fans.
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The Counselor Top 40 supplier will be offering tech accessories from the Seattle-based firm through its webstore platform.
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Roddis is taking the top role at the Counselor Top 40 distributor as former president Mike Giachetti transitions to what was described as semi-retirement.
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It’s an improvement from the Philadelphia-based supplier’s previous ranking with the sustainability assessment platform.
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Also, Ninja Transfers offers Easy Peel DTF technology, and Stahls’ shares a new episode of its Heat Press Transformation series.
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Counselor Top 40 supplier PCNA offered up ideas for appealing to buyers based on statistics and customer input.
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