A trio of experts discuss how promo companies can successfully claim their tariff refunds in the inaugural episode of our new in-depth podcast.
Read MorePromo Insiders Deep Dive: The Hidden Complexity of the Tariff Refund Process
Collection: Trending Stories
As Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo
Alcohol consumption among Americans is on the decline, but brands are still turning to experiential, retail-forward products to stand out in a saturated market.
Read MoreHow Cooks Who Feed Serves up Social Impact
In 2019, Seema Sanghavi created the Ontario-based company that makes sustainable kitchen linens to help women in India find paid work.
Read MoreTees or Towels? NBA Playoff Promo Sparks Debate
For the past few months, NBA fans have been arguing online over whether teams should give out T-shirts or rally towels. Counselor took a look at which proved more popular over the course of the 2026 playoffs.
Read MoreSanMar Completes Acquisition of BELLA+CANVAS
The fashion blanks company will continue to operate as an independent brand and is planning to release more than 20 new styles next year.
Read MoreCalifornia Sued by 17 States & Trade Organization Over Packaging EPR Legislation
Attorneys general from 17 states and a wholesaler organization are suing California over what it deems an overreach.
Read MoreKraft Announces TSA-Friendly Ranch Kits in Response to Viral Social Media Trend
Some international soccer fans coming to the U.S. for the World Cup left with a love of ranch, and Kraft has a product to help them get the liquid through airport security.
Read MorePromo Insiders: 4 Consumer Buying Habits Shaping End-Buyer Demand
Stephanie Preston of PCNA discusses the Counselor Top 40 supplier’s current trend forecast and what it means for the promo industry in the months ahead.
Read MoreConvergence Corner: Kevin Baumgart on Helping Businesses Grow
The president of Sales Ink and a speaker at the upcoming ASI Show in Chicago talks about guiding print and promo distributors to reach new heights.
Read MoreASI’s 2026 Ad Impressions Study: Umbrellas
Exclusive research from ASI explores the powerful impact and influence of promotional products.
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