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Choosing Outerwear That Works Everywhere

Quality fabrics, retail-inspired details and everyday versatility have made branded outerwear a wardrobe staple that goes far beyond the office.

How are promotional products suppliers adapting to industry pressures? ASI’s Theresa Hegel shares what the data says.

From shredded polos to dead links, print and promo professionals share their tales of orders gone wrong.

Quality, intentionality and sustainability are critical to creating a successful campaign featuring writing instruments.

The president of Branding Touchpoint reflects on how she works to make every year better than the previous one.

A well-executed kit full of cohesive promo products can look like magic to the customer.

With the midterm elections rapidly approaching, everything from tariff policies to taxes, to trade regulations are very much in flux.

From cheeky slogans and campaign promises to internet memes, these candidates are taking political merch beyond the standard logo tee.

The two companies have agreed to wait until Dec. 11, 2026, to finalize the deal, unless the FTC closes its investigation earlier in writing.

Counselor and PPM editors discuss the ASI Pavilion and other significant developments from the show.