Exclusive research from ASI breaks down the promo preferences of end-buyers in five top industries and multiple demographics.
Read MoreExplore ASI Research’s Full Set of 2025 End-Buyer Data
Collection: Trending Stories
A Comprehensive Guide To Pricing Screen-Printing Jobs for Decorators
Apparel decorators must find the right balance between covering costs, ensuring profitability and staying competitive.
Read MoreDoes Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting it provide valuable merch lessons industry distributors can use to drive business.
Read MoreIndustry Outlook Slowly Rebounds Even as May Sales Sluggish
ASI Research’s monthly sales report revealed that half of companies had year-over-year sales declines in May, but full-year projections are showing improvement.
Read MoreBest in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled a sudden craving for chips and queso in college students this graduation season.
Read MoreHot Ideas To Heat Up Summer Promo Sales
The weather is heating up, and so is the merch at summer events. ASI Media editors discuss sales ideas for the season and taste-test scrumptious and a few wacky treats.
Read MoreDiscounts: Are They Good or Bad for Your Apparel Decorating Business?
Join Apparelist Podcast Host Cassie Green as she sits down with Jesse Poteet of Startup Screen Printing.
Read MoreChain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
The decorating technique can add more dimension and depth than typical embroidered logos.
Read MoreCan Augmented Reality Increase Direct Mail Response?
When used thoughtfully, AR can significantly boost engagement, deepen brand connection and drive higher response rates.
Read MoreThe Bright Side: Women’s Headwear Brand Partners With Wounded Warrior Project
A portion of sales from one of Infinity Her’s patriotic styles will be donated to the nonprofit, which supports veterans and their families.
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