A trendy retail apparel brand used a variety of print products to create an upscale and unique branding experience.
Read MoreA Case Study in How To Elevate an Apparel Promotion Through Print
Collection: Trending Stories
LA Kings Apologize for Branded Scarves Given Away on ‘Armenian Night’
The NHL franchise provided a logoed item that was made in Turkey, which upset its Armenian fans.
Read MoreThe March 2025 Print & Promo Marketing Digital Edition Is Live
The digital March 2025 issue of Print & Promo Marketing is now live, including the inaugural “Rising Stars” feature, SEO best practices, promotional tech trends and more.
Read MoreGoldstar Acquires Australian Supplier, Expands Into New Continent
The Tennessee-headquartered Counselor Top 40 supplier already did business in the North American and European promo marketplaces, and is now extending its reach.
Read MoreTrade War: New U.S. Tariffs Take Effect, Prompting Countermeasures From Top Trading Partners
President Trump moved forward with import levies on Canada, Mexico and China, sparking retaliatory actions. The conflict stands to increase promo product pricing and potentially affect end-buyer spending.
Read MoreFour Merch Takeaways From South by Southwest
The Austin festival is a tastemaking event for culture, and its merchandise is no different.
Read MoreEnd-Buyer Research: Nonprofit
Exclusive research from ASI explores end-buyer habits in five new industries and across multiple demographics.
Read MoreWhat the Heck Is Going On With Tariffs?
When it comes to tariff threats, every day seems to bring another twist from the White House. Here’s a look at where things stand on levies and how they may impact promo.
Read MorePrimers & Pretreatments: Critical Factors for Adhesion & Quality
Beyond durability, successful print quality, including color control, requires ink and substrate to work hand in hand. For certain substrates, what joins these hands, so to speak, is often a pretreatment or primer.
Read MoreWhat Promo Pros Need To Know About the White-Collar Recession
ASI Media Editors Hannah Rosenberger and Christopher Ruvo offer insights into how the employment phenomenon is impacting the branded merchandise business.
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