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Collection: Trending Stories

Sourcing City Report Says U.K. Promo Market Achieved Record Sales in 2024

Distributors in the United Kingdom and Republic of Ireland collectively increased total annual revenue to £1.232 billion – above $1.5 billion at today’s conversion rates.

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Increase Sales in 2025 With Four Trends in Apparel and Hard Goods

Whether it’s items inspired by retail apparel or products that come with built-in mechanisms for proving sustainability metrics, end-buyers know what they want in the new year – and suppliers are coming out with new products to meet those needs.

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Convergence Corner: How Tactive Blends Print & Promo, Digital & Physical, for Modern Solutions

Courtney Bills, CEO of Tactive, discusses her company’s recent acquisition and how print and promotional products work together to create “multisensory marketing for a digital world.”

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Consumer Sues Igloo, Alleging False ‘Eco’ & ‘Made-in-USA’ Claims

Promo suppliers sell at least some of the cooler products named in the proposed class action complaint, but no industry firms are named in the suit or accused of wrongdoing.

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Trump Suspends Mexico & Canada Tariffs, But China Levies Take Effect

If the China tariffs stay in place over time, promo suppliers say price increases are likely. Meanwhile, distributors are wrestling with how, at this stage, to communicate with clients about the levies.

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Fine Lessened but Man Must Still Pay Nearly $900K For Illicit Vistaprint Stock Trades

Charlie Jinan Chen was seeking a new trial in a civil enforcement case, but a judge found the ruling against the restaurateur should stand, though he halved the financial penalty.

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Counselor Top 40 Firm Overture Promotions Acquires Eco Promotional Products

The EPP team is joining Overture, which reportedly generated $130 million in 2024 revenue. Former EPP owner Michelle Sheldon is stepping down but will help ensure a smooth transition.

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USPTO Rejects Utah NHL Franchise’s ‘Yetis’ Trademark Over Clash With Cooler Brand

The still-unnamed franchise wanted to use “Yetis” as its moniker, but trademark officials rejected the plan.

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Rising Costs & Supply Chain Shifts: The Potential Fallout for Promo From Trump’s New Tariffs

There’s also concern the new levies will saddle end-buyers with heavier cost burdens that prevent or limit their ability to invest in branded merchandise.

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USA-Made Supplier Bison Coolers Features in Google Super Bowl Ad Campaign

Google selected the Fort Worth-based family-owned business as the Texas representative for “50 Stories, 50 States,” featuring the firm in a 30-second commercial spot.

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