The “mail moment” — the experience that they have when they hold a mailer in their hands and look at it — can be a powerful way to engage with them.
Read MoreDirect Mail on the Brain
Collection: Trending Stories
Cimpress Reports ‘Disappointing’ Q2 Financial Results, Says CEO
The parent company of Vistaprint and National Pen increased revenue, but its earnings before interest, taxes, depreciation and amortization were down.
Read MorePromotional ‘Ted Lasso’ Card From 2014 Kit Sells for Thousands at Auction
The story underscores how print products complement other promotional products – and can even become the star of the show.
Read MoreStyle & Safety First: Trends in Rugged Apparel & Workwear
Beyond rugged durability, workwear is incorporating design elements to enhance comfort and follow trends.
Read MoreThe Current State of Nearshoring in Mexico
Scott Edidin and Scott Pearson of supplier 6AM Sourcing discuss the promo industry’s opportunities in Mexico, following President Donald Trump’s swearing-in for his second term.
Read MoreLexmark Recalls 40,000+ Printers Over Fire Risk
The MS725dvn and MX725adve print on paper, vinyl signs, banners and various other plastics. Lexmark sold them in the U.S. and Canada.
Read MoreInfographic: Incentive Research Foundation Suggests Positive Gifting Outlook for 2025
The IRF’s 2025 outlook report notes decreased spending in 2024 but projects increased budgets for non-cash rewards, including merchandise, in 2025.
Read MoreIndianapolis-Based Distributor Tactive Acquires Fellow Indy Firm Concept Prints Inc.
CPI employees are coming aboard and the firm with a 43-year history will go to market under the Tactive name.
Read More‘E-L-G-S-E-S’: Philadelphia Mayor’s Spelling Error Lives on With Merchandise
The viral moment demonstrates the power of merch and the flourishing of print-on-demand.
Read MoreThe Print Sales Opportunity of Tags and Labels
Tags and labels may get overlooked, but they’re a more than $20 billion product category replete with opportunity. Learn how to capitalize on that here.
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