The list recognizing top franchises has been around for almost five decades.
Read MoreCollection: Trending Stories
Goldstar Launches New Brand Identity
The Counselor Top 40 supplier kicked off 2025 with a renewed focus on simplicity and sustainability under the tag line “Simply Better.”
Read MoreCase Study: ‘Lighting the Beam’ for the Sacramento Kings With Custom Merch
Promo pro Harry Ein created a built-from-scratch light-up replica of the NBA team’s arena, themed around the Kings’ famous rallying cry.
Read MoreFeds Ban Large China-Based Textile Manufacturer Over Forced Labor Concerns
The action against Huafu Fashion Co., 25 of its subsidiaries and other entities in sectors like energy and mining comes as U.S. authorities crack down on companies believed to have ties to coerced labor in Xinjiang.
Read MorePromo Insiders: Recapping Key Trends, Business-Building Strategies & Inspiration From ASI Orlando 2025
ASI Media’s Christopher Ruvo and Brendan Menapace sweep you through some of the most pertinent takeaways from promo’s first major trade show of the year.
Read MorePPAI Expo Conference Day Focuses on Embracing Change & Making Connections
Keynoter Tiffani Bova, a former Salesforce executive, explained why a laser focus on customer experience is paramount for boosting sales.
Read More‘Powering Through’: Industry Pros Offer Aid, Persist In the Face of California Wildfires
Los Angeles-area promo companies have faced harrowing challenges since the blazes erupted but are also doing their part to help their communities.
Read MoreThe Resilience of Direct Mail
U.S. marketers are projected to spend $37.3 billion on direct mail in 2024, reflecting a 2.6% growth from the previous year. Despite rising postage costs and competition from digital media, 81% of surveyed brands plan to increase their direct mail budgets in 2025.
Read MoreKoozie Group Acquires 125-Year-Old Calendar Company’s Line
The Counselor Top 40 firm has struck a deal that entails the purchase of Skinner & Kennedy Co. offerings that include commercial, desk pad and planner calendar styles, as well as products like notepads and paper fans.
Read MoreVantage Apparel Partners With iClick
The Counselor Top 40 supplier will be offering tech accessories from the Seattle-based firm through its webstore platform.
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