Christa Martin, president and founder of Addressed for Success talks about her career path, gets candid about industry challenges, and explains how election season impacts her business.
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With changes coming to student-athlete compensation, schools are going to have to get creative to stay competitive in recruiting and the NIL market. There’s opportunity in that for promo.
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Andrew Titus, president of Counselor Top 40 distributor Fully Promoted (asi/384000), and his brother A.J. Titus, president of Signarama – both part of United Franchise Group – discuss the overlap and key differences between the print and promo industries.
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Big Frog Custom T-shirts & More, a retail-facing custom apparel business, is expanding into hard goods. President and CEO Tina Bacon-DeFrece explains the process and pain points throughout the transition.
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It’s a sales ethos carved into the commandments of doing business. “The customer is always right.” But, hear us out, what if it’s also kind of, well, wrong?
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The Eagan, MN-based supplier launched its 2025 catalog, featuring garments using bluesign-approved fabrics.
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If you’ve been paying attention to apparel trends, you’ve likely noticed that a lot of fashionable brands are offering gender-neutral pieces. A high-profile example is Nike, which only created one set of “Medal Ceremony” apparel for Olympic athletes, rather than one for male athletes and one for female athletes. On a smaller scale, gender-neutral apparel…
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It’s another strong reminder to companies in the print and promo space to ensure their supply chains don’t touch the Xinjiang region.
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There is more to pins than just promo power, experts say: They have identities. “People keep pins longer; they generate more good will,” says Tom Farrell, director of marketing for EMT (asi/52263). “They have more meaning.” Over a long career serving as a postman and a fireman, Farrell’s father collected pins he received as awards…
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The offering, which comes with exclusive benefits, aims to help businesses ignite growth in the print, decorator and promotional products markets.
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