ASI Research has launched a new series profiling the people distributors work with most closely: end-buyers. Each week we’ll release a new data set that spotlights one of eight markets and looks at end-buyers through demographics such as gender, region, and company size. Read the previous entries in our End-Buyer research series. This week, our research focuses…
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Style moves in a cycle, promo T-shirt specialists say. “It’s just the natural progression of fashion,” says Michelle Yu, creative director of design at Bella+Canvas (asi/39590). “Everything comes full circle.” Bella+Canvas’ (asi/39590) new heavyweight shirt collection, which includes the 3010 6-oz. Heavyweight Tees shown here, combines comfort and style, director of…
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Had fate not put its thumb on the scale, CJ Schmidt would’ve been a Jerry Maguire-esque sports agent, and reveled in every second of it. “I’ve always loved sports – I’ve played on teams since I was a kid, and through college was considering going into a career in sports management and being an agent,”…
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Whether the prohibition on the controversial contract clauses for workers will take effect on Sept. 4 as the commission intends is still uncertain, though.
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Fort Lauderdale, Florida-based World Emblem just announced the launch of a new patch application product called Flexbroidery, which it bills as “a more cost-effective and sustainable solution than traditional direct embroidery.” Rather than weaving the fabric onto the product, it uses a low-melt heat seal to apply the patch directly. “Thanks to its convenient heat…
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The corporate entity representing the ‘90s rock icons Nirvana had sued the fashion designer for trademark infringement
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Loungewear is all about comfort and function, and in today’s apparel world, it’s also fashionable, as it crosses over into the streetwear and athleisure categories.
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If Lululemon and Nike’s Olympic styles are good enough for the biggest names in sports, they can influence any distributor’s apparel promos.
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Understanding mission, demographics and budget are key for distributors working in this market.
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After quarterly sales declined for the first time in nearly three years last quarter, ASI Research shows that promo firms engineered a 1.3% increase in the second quarter of 2024.
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