This article originally ran in Apparelist. To read more, click here. For those in the fashion industry, a category that definitely includes garment decorators, the Pantone color forecasts can be a very useful tool. If you are not aware, Pantone selects, each autumn, a color to represent the upcoming year, a color that it feels captures the…
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Methods for creating a great company culture, retaining employees, and improving recruiting are possible to implement for even the smallest companies.
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It’s interesting how businesses start out — and even diversify — sometimes. Often, it’s just out of necessity. Russ Truluck, CEO of Inform Systems Data Documents Inc., Arden, North Carolina, remembers when he first added promotional products to his product line. A print customer didn’t have the items they needed for a trade show. After…
Read MoreApparel with “backwards” stitching, shattered snowglobes, sleeves too long, and more: Taylor Swift fans are angry at Universal Music Group over merchandise that never arrived, arrived late, or arrived damaged.
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Insight into product trends, buyer habits, and new products hitting the promotional products industry in 2024.
Read MoreWe took a look at how the Milwaukee Bucks and Brewers are elevating the apparel and novelty fan giveaways this year with high perceived value, city-wide branding efforts, and some clever sponsorship opportunities.
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Walking the floor at a promotional products trade show, it’s easy to get into a position where you don’t see the forest for the trees. You go from booth to booth looking at what each exhibitor is showing, maybe you have a quick conversation and get a free sample, and you move on. But if…
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Eyevertising, Miami, announced last week that it has rebranded to Bold Promo. The effort includes a new logo and a refreshed brand identity. Bold Promo’s growing product offering, which includes promotional sunglasses, premium eyewear, decorated apparel, wearables, accessories, and drinkware—coupled with a free company store platform, print-on-demand, and fulfillment services—provides a fully integrated solution for…
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Kaeser & Blair, Batavia, OH, yesterday announced the retirement former chief marketing officer and vice president Gregg Emmer. Emmer has managed Kaeser & Blair’s marketing, catalog publishing, and vendor relations for more than 30 years. Prior to arriving at…
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Jason Lucash and Mike Szymczak introduced their new brand Rupt at the PPAI Expo, elevating and reinventing how packaging plays a role in a promo.
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