Dunkin’, formerly known as Dunkin’ Donuts, celebrated April Fools’ Day yesterday by “rebranding” as just “Donuts’,” complete with a whole line of merchandise.
Read MoreDunkin’ ‘Rebrands’ for April Fools’ Day, Complete With Apparel Line
Collection: Trending Stories
Facilisgroup Launches emPOWER Initiative to Empower Women in the Promotional Products Industry
Facilisgroup announced the launch of emPOWER, an initiative dedicated to empowering women within the Facilisgroup community and amplifying their influence in the promotional products industry.
Read MoreWomen in Print and Promo: Sharon Schiffelhuber Director of National Accounts, HPG
Sharon Schiffelhuber details her decorated career in the promo space, which has been over 40 years in the making.
Read MoreWomen in Print and Promo: Amy and Lauren Kovach, Account Executives, American Solutions for Business
This mother-daughter duo details their journey as business partners and what they’ve taken away as their greatest accomplishments since joining forces.
Read MoreWomen in Print and Promo: Dominique Volker, Executive Director of Enterprise Sales, Whitestone Branding
Dominique Volker, executive director of enterprise sales for Whitestone Branding, details her journey from growing up in a sleepy town in central Pennsylvania to becoming a sales powerhouse.
Read MoreHow and When to Use Premium Brands In Your Promotions
One way to stand out in the competitive industry is to use products that come from a premium brand for your promotional campaign.
Read MoreIs Your Company Excluding Potential Customers?
While some might choose to look the other way in the presence of, in this case, racism or sexism (consider that discrimination based on age, cultural heritage, sexual preference, and disability can also occur), the act of excluding a person as a potential customer is not only bad for society, it’s bad for business.
Read MoreThe Power of Customer Service and Clear Communication
There are two powerful elements that set successful businesses apart from the rest — exceptional customer service and clear communication.
Read MoreExecutive Perspectives: How Edwards Garment CEO Jose Gomez Sets His Goals
Jose Gomez, CEO of Edwards Garment, shares his goal-setting process, gets honest about staffing challenges, and explains how apparel companies help brands tell meaningful stories.
Read MoreWomen in Print and Promo: Betty Jensen, Director of Customer Operations, Koozie Group
Betty Jensen, director of customer operations for Koozie Group, Clearwater, Florida, details her decades-spanning career in promo, the lessons she’s learned, and the power of teamwork.
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