Are Those No-Wash T-shirts Worth It?

Laundry is a pretty tedious task. The washing, the sorting, the folding, the hanging. That’s not even taking into account those of us who have to walk 15 miles in the snow, uphill both ways, to the closest laundromat! Wouldn’t it just be easier if we never had to wash our clothes again? Yes, it…

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Zara’s Expanded Custom Embroidery Line Shows Consumers Want Personalization

Back in March, we covered the story on one of the world’s largest fashion retailers, Zara, and how it experimented with pop-up customization corners in three stores. Now, the company recently announced the news of its new EDITED collection, which looks to be a full-on expansion of that test program. The collection features jeans, denim shorts, a tote bag, two sweatshirts and other items, and customers can now order them online…

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Delta Apparel Expands Partnership With Kornit Digital Ltd.

Kornit Digital Ltd., the Israel-based company that develops, designs and markets digital printing solutions for the global printed textile industry, announced it has received an order from DTG2Go, a Delta Apparel company. The order follows several months of beta-testing of the recently released Kornit Atlas system by DTG2Go, during which Kornit was able to showcase…

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Tommy Hilfiger Launches Smart Apparel No One Asked For

When it comes to smart apparel, there are many fashion brands that have done it right. Nike launched its immersive NBA jerseys. Levi’s partnered with Google for its smart jacket. But we can’t help but scratch our heads at Tommy Hilfiger’s new smart apparel venture. According to TechCrunch,…

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Amazon Seeks Apparel Domination With Fourth Private Label

It’s been awhile since we’ve covered any Amazon apparel news. We thought maybe the e-commerce giant was finally calming down, giving competitors time to catch up. But based on today’s news, the company is just getting started in the apparel arena, and has now added another new private label apparel collection. According to just-style, Amazon…

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The New York Times’ $300 T-shirt Is How Not to Promote a Brand

Sometimes, we feel like we are screaming this message from the highest mountain top, and yet, brands continue to ignore our cries. But for those of you listening: Know your brand, and know your audience. There’s clearly a disconnect in The New York Times latest promotional apparel, and we’re not quite sure how anyone thought…

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Could Under Armour Be On the Upswing? Its Skyrocketing Stock Suggests So

We’ve been following Under Armour’s fall from grace for some time now. The company’s failure to innovate, the decline of its third party retailers and its own inventory issues contributed to its sales slump, but a recent development might be a sign Under Armour is getting back on track. According to Market Realist, Under Armour…

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