Laundry is a pretty tedious task. The washing, the sorting, the folding, the hanging. That’s not even taking into account those of us who have to walk 15 miles in the snow, uphill both ways, to the closest laundromat! Wouldn’t it just be easier if we never had to wash our clothes again? Yes, it…
Read MoreCollection: WHAT'S IN STYLE
Zara’s Expanded Custom Embroidery Line Shows Consumers Want Personalization
Back in March, we covered the story on one of the world’s largest fashion retailers, Zara, and how it experimented with pop-up customization corners in three stores. Now, the company recently announced the news of its new EDITED collection, which looks to be a full-on expansion of that test program. The collection features jeans, denim shorts, a tote bag, two sweatshirts and other items, and customers can now order them online…
Read MoreThis Apparel Line Is Designed to Fix Your Posture For You
Having good posture feels impossible. Sure, you can go to the chiropractor or take yoga classes as often as you want, but it seems like the slumps always win. If you feel like you’ve tried everything to open up those shoulders and straighten that spine,…
Read MoreDelta Apparel Expands Partnership With Kornit Digital Ltd.
Kornit Digital Ltd., the Israel-based company that develops, designs and markets digital printing solutions for the global printed textile industry, announced it has received an order from DTG2Go, a Delta Apparel company. The order follows several months of beta-testing of the recently released Kornit Atlas system by DTG2Go, during which Kornit was able to showcase…
Read MoreTommy Hilfiger Launches Smart Apparel No One Asked For
When it comes to smart apparel, there are many fashion brands that have done it right. Nike launched its immersive NBA jerseys. Levi’s partnered with Google for its smart jacket. But we can’t help but scratch our heads at Tommy Hilfiger’s new smart apparel venture. According to TechCrunch,…
Read MoreAmazon Seeks Apparel Domination With Fourth Private Label
It’s been awhile since we’ve covered any Amazon apparel news. We thought maybe the e-commerce giant was finally calming down, giving competitors time to catch up. But based on today’s news, the company is just getting started in the apparel arena, and has now added another new private label apparel collection. According to just-style, Amazon…
Read MoreThe ‘Netflix of Apparel’? Subscription Clothing Company Stitch Fix Now Worth $2B
Subscription services are making huge waves among consumers. From Netflix’s instant streaming to Birchbox’s monthly makeup subscription boxes, there’s no shortage of tailored options. In the apparel subscription world, there’s one brand that has stood out from all the rest: Stitch Fix. We covered the company a year ago, when it seemed its clothing algorithm…
Read MoreThe New York Times’ $300 T-shirt Is How Not to Promote a Brand
Sometimes, we feel like we are screaming this message from the highest mountain top, and yet, brands continue to ignore our cries. But for those of you listening: Know your brand, and know your audience. There’s clearly a disconnect in The New York Times latest promotional apparel, and we’re not quite sure how anyone thought…
Read MoreHow Gucci Launched an Epic Comeback (And What It Means for Promo)
With more and more millennials tossing their paychecks toward fast fashion brands like Zara, H&M, Forever 21 and ASOS, and abandoning the allure of brand names, it’s shocking that luxury fashion brand Gucci even has any skin left in the game. And yet, today’s teens are lining up to spend $590 on the company’s iconic…
Read MoreCould Under Armour Be On the Upswing? Its Skyrocketing Stock Suggests So
We’ve been following Under Armour’s fall from grace for some time now. The company’s failure to innovate, the decline of its third party retailers and its own inventory issues contributed to its sales slump, but a recent development might be a sign Under Armour is getting back on track. According to Market Realist, Under Armour…
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