VF Corporation, the umbrella company of Vans, The North Face, Timberland, Wrangler and Lee, has announced a new sustainable materials policy, according to Mens Journal. The Forest-Derived Materials Policy enacts formal guidelines for sourcing product from sustainable forest materials. “Deforestation and forest degradation continues to be a…
Read MoreCollection: WHAT'S IN STYLE
Target Wins Big With Feminist T-shirt (For Boys)
More and more retailers are demonstrating their support for women by releasing feminist apparel. Target is the latest company to add a women-centric design to its apparel offerings, and parents everywhere are loving it. According to The Huffington Post, Target’s Cat & Jack kids apparel line is churning up positive reactions among its shoppers thanks to…
Read MoreNow You Can Help Design an NFL Team’s Uniforms
Most times, when a professional sports team releases its new uniforms, there are two reactions: approval or blind rage. Fans either love the new looks, or they say something along the…
Read MoreLady Gaga Unveils Surprising Tour Merchandise
Concert merchandise has undergone quite the transition lately. More and more artists are looking to create tour merchandise that embodies fashion and creates buzz. Justin Bieber garnered attention for his concert merch, and Beyoncé caused an internet frenzy with her tour looks. Even so, Lady Gaga still managed to shock us with her new tour…
Read MoreDesigner Hopes North Korean Assassination Means T-shirt Sales
While the assassination of Kim Jong-un’s half brother Kim Jong-nam conjured up many emotions, the strangest one, so far, is this one. According to Reuters, one man is hoping to turn the assassination into profit. Here’s the…
Read MorePrimark Pulls Offensive ‘The Walking Dead’ T-shirt
European retailer Primark faced major backlash after its release of a T-shirt for “The Walking Dead.” According to BBC News, the T-shirt featured the phrase “Eeny Meeny Miny Moe” alongside a baseball bat wrapped in barbed wire. Critics said the T-shirt depicted a rhyme with a racist…
Read MoreThe 10 Biggest Marketing Mistakes Ever
There’s nothing worse than spending countless hours brainstorming a new marketing campaign only to have it flop. But thankfully, your clients probably never had a marketing disaster as big as these. Recently, Reddit users put together a list of the worst marketing mistakes of all time, and I’m sharing some of the top ones with you. 1.…
Read MoreS&S Activewear Names Marc Vitulli Vice President of Marketing
S&S Activewear, Bolingbrook, Ill., a distributor of uniform and promotional apparel, has hired Marc Vitulli to its corporate team as vice president of marketing. Vitulli has worked as a marketing consultant for S&S for the past two years, during which he developed a comprehensive understanding of the company’s business processes and target audience. Prior to his work…
Read MoreUnder Armour Releases Misty Copeland Athleisure Line
With athleisure continuing to dominate the sports and apparel market, it’s no surprise that Under Armour is doubling down on its athleisure offerings. According to SGB Media, Under Armour launched a new athleisure line in partnership with ballerina Misty Copeland: “Inspired by Misty Copeland.” The collection is…
Read MoreAmazon UK Seeks to Disrupt Fashion World With Clothing Line
We’ve been relatively vocal on Amazon’s potential apparel ventures. Now it seems the e-commerce giant is looking to disrupt the apparel game in the U.K., too, according to Engadget. Recently, Amazon U.K. snatched senior design and buying experts from U.K. retailers M&S and Primark. Supposedly, Amazon’s own…
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