Today, I’m giving major kudos to Adobe for its creative use of promotional apparel. In order to promote Adobe Stock, the company teamed up with an ad agency to launch a limited-edition clothing line featuring some classic, laughable stock imagery to show just how much of an improvement the new images are over the old…
Read MoreCollection: WHAT'S IN STYLE
The Wrap: Nike Brings Back NFL’s Color Rush Jerseys & More
NFL bring back Nike’s Color Rush jerseys; Under Armour unveils high-end clothing line; Business of Fashion dives into Amazon’s fashion ambitions; Alexander Wang partners with Adidas Originals; and company creates first robotically sewn T-shirt: Here’s what’s happening in the apparel world…
Read More7 Fan Apparel Pieces to Score a Touchdown
Football season is finally here and it promises to be an exciting one. With temperatures dropping, fans are ready to throw on their jerseys, scarves, ear warmers and home team smiles if it means seeing their teams get a win. We’re…
Read More12 Ways to Accessorize Your Apparel Promotion
We may not be fashion experts, but we understand the importance of accessories. Whether it’s a classy looking watch, a helpful fitness bracelet, a shiny lapel pin or a sparkly pair of earrings, accessories can make a big difference in an outfit…
Read MoreThe Wrap: Steve Jobs’ Imprinted Turtleneck Up for Auction & More
One of Steve Jobs’ turtlenecks is up for auction; Google lets apparel retailers sell straight through search results; Lululemon sees financial growth but stock decline; researchers create fabric that could keep us cool; and Hanesbrands Inc. celebrates a milestone: Here’s what’s happening in the apparel world…
Read More4 Promotional Marketing Tips from Netflix’s Hit Series, ‘Stranger Things’
Everyone from my friends to my parents binge-watched Netflix’s hit show “Stranger Things.” In fact, I had to put my hands over my ears anytime I entered the break room because my co-workers kept revealing spoilers. And, like everyone else, I felt a huge void in my life the moment I finished the last episode. Not…
Read MoreWould You Ever Wear (or Imprint) a Tail?
Did you ever wonder what it would be like to have a tail? I never really gave the idea much thought—until I saw plush tails (with elastic bands to hold them in place) for sale in Disney World. And it looks like I’m not the only one who is intrigued by the idea. ASOS now offers five tails for adults…
Read MoreThe Wrap: Are These Old Navy Tees Sexist & More
Old Navy selling “Ghostbusters” tees some say are sexist; Forever 21 launches copyright infringement lawsuit; Donald Trump adds new apparel products to his online store; Nike has more than 5,000 patents; and India’s culture minister tells visiting women not to wear skirts: Here’s what’s happening in the apparel world…
Read More4 Apparel Products College Students Love
More and more, college students are gearing their style toward comfortable and cozy fits. Whether they’re studying or cheering on their schools’ football teams, college students will be ready for anything in these four options…
Read MoreDelta Apparel Acquires Coast Apparel Brand
Delta Apparel, Duluth, Ga., yesterday announced it has acquired substantially all of the assets of Coast Apparel, Greenville, S.C. Coast Apparel started with just a men’s polo shirt, and has since expanded into a full line of traditional, sports-casual attire, headwear and accessories…
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